Human Nutrition Worksheet Essay

Use Ch. 1, 2, & 3 of Visualizing Nutrition, supplemental course materials, the University Library, the Internet, or other resources to answer the following questions. Your response to each question should be 75 to 100 words. 1. What is nutrition? Why is nutrition essential to our daily lives? Nutrition is the process in which the body takes in nutrients and distributes it through the body. These nutrients give the body energy and supplies the body with materials that help tissue growth and processes. Nutrition is also known as the science or practice of consuming and utilizing foods. Nutrition is essential in our daily lives because it can dramatically affect the way the body functions. These nutrients are the body’s day to day source of fuel. 2. What is the connection between nutrition and health? Food is the main source for the body’s health and nutrition. Our health is based off of good nutrition. Without a healthy nutritious diet, not only is your physical health at risk, but you put your mental health at risk as well. Maintaining a healthy balanced diet can help to stimulate parts of the brain that causes depression and anxiety. It even helps to boost your energy level, thus helping you excel in most daily activities. 3. What is the relationship between poor nutrition and disease? Poor nutrition can be a result of not eating enough food, or not eating the right kind of food. Not eating enough or eating all the wrong kind of food can  lead the body to face health complications in the future. One complication the body faces with poor nutrition is diabetes. Diabetes can be caused by obesity, high blood pressure and high cholesterol. Anemia is another complication that the body faces when red blood cells are unable to carry enough oxygen to your body’s cells. This is caused by an iron deficiency. Some of the foods that contain iron can include: clams, oysters, liver, beef, poultry etc. 4. What does it mean to eat a balanced diet? Why is food choice important for good nutrition? A balanced diet means that the body is receiving the required portions from each food group from the food group pyramid. Food choice is important for good nutrition because it is up to the individual whether they chose to maintain a healthy life style by starting with what they eat. . A balanced diet is what is recommended in order to keep good health and healthy eating is what keeps the body healthy and strong. With poor choice in nutrition, the body can become vulnerable to disease and health complications in the future. 5. Why is physical activity important to a person’s health? What changes, if any, should you make to ensure you get enough physical activity? Physical activity is important to one’s health because it helps to reduce chances of a disease, it helps people feel better both physically and mentally. Many changes can come from making small changes in a person’s lifestyle. Keeping fit can also lead to more energy throughout the day and can have a positive effect to a person’s social interaction. Promoting good health with good eating habits and daily physical activity will make aging a lot easier on the body; not to mention one will look great doing it! 6. What influences your food choices? Why? I believe what influences my food choices is the food marketing and advertisements made through billboards, flyers, television and even social media. Personally noticed the increase in the advertisement of fat foods like McDonald’s, Carl’s Jr. Wendy’s, Jack in the Box and many more restaurants serving greasy foods. These foods are made at an affordable price and even available through drive trough’s to make it easier on the  consumers pocket and time. For me it is a lot easier to pick something up from a drive through, than to make the time to cook something healthy at home. 7. What is the difference between digesting protein and carbohydrates? Which would make you feel fuller longer? Why? Carbohydrates break down the sugars and starches of the food we eat. Our body’s then can use them as fuel. Proteins and fats can also be used as energy sources. Consuming carbs can offer the most direct way of supplying fuel to our body’s cells, while protein digestion can serve to reduce the large protein molecules in the foods you consume down to their individual building blocks, or amino acids. 8. How does today’s society affect our nutritional habits? Today’s society has a big impact on our nutritional habits due to all the advertising done for restaurants promoting unhealthy foods. Like I stated in question six, these restaurants are offering the buyers unhealthy food at affordable prices. Now a days, you don’t really see advertisement for health eating. The only restaurant that has somewhat of a healthy choice is Subway, but even then Subway has a lot of choices full of calories. In order to pick something healthy you have to read how many calories each item has and Subway has a calorie chart to look at for help. 9. How are nutrients used to produce adenosine triphosphate (ATP)? Adenosine triphosphate consists of carbohydrates and fats. Carbohydrates are the main source of ATP production. When carbs are broken down into glucose, they get stored in the muscles as glycogen. This then gets turned into ATP production. Fat is another fuel source that becomes of use when exercising. But in fat, you have the good fat and bad fat. Good fat energizes you to be less fatigued while working out, while bad fat has the opposite effects on the body. 10. Consider your personal dietary habits. What are some modifications you might make to promote good health? Considering my own dietary habits, I need to make healthier choices in order to reach a better state of health. Being pre diabetic means maintaining a healthier lifestyle along with more physical activity to burn off calories and set a goal of losing weight and staying fit. I need to start making healthier food choices rather than taking the easy way out and head for the drive through. Cooking meals a day before or taking one day to cook for the week can make time more manageable and help to make the change and keep up a healthy lifestyle.

Growing Importance of the Global Economy Essay

How has the growing importance of the global economy affected your organization’s competitiveness? The global financial crisis continues to be a severe shock to most enterprises. The initial economic downturn, the worst since the Great Depression, has affected almost all sectors of the economy. Everyone and every organization that has felt the pain. The company I work for serve the basic insurance needs of the fast-growing but largely under-served American middle income market. While many insurers have moved up-market, we are firmly committed to helping working families and retirees get basic protection through long-term care, life and supplemental health insurance products, as well as annuities How has your organization responded to this? My company offer consumer’s choice in how they buy insurance products. They can buy direct from Colonial Penn, which has special expertise in direct sales. They can purchase products across the kitchen table through career agents from Bankers Life and Casualty Company, independent agents of our Washington National Insurance Company unit or through its Performance Matters Associates marketing arm, both of which also offer voluntary benefit products to employees at the workplace. What recommendations would you make for your organization to improve its strategic decision-making? I would have consolidated and integrated all operations under a single resource with the goal of delivering improved customer service even as we reduced costs. A streamlined application and straight-through processing system has shortened customer and agent turn-around times and lowered application costs. 2013 CNO Financial Group, Inc. http//www.cnoinc.com

Politics

Nowadays mass media plays significant role within the society structure and has grand influence on its development. Media already is tightly intervened with all the spheres of our everyday life. It is generally accepted that the press form public opinion and understanding. Media also has the power to shape even the country’s policy. Kathleen Hall Jamieson and Paul Waldman examine all these burning questions and give even more information in their book â€Å"The Press Effect: Politicians, Journalists and the Stories that Shape the Political World†. Their central thesis is that the stories the press tells are shaped not by a â€Å"liberal agenda† or a â€Å"right wing conspiracy† but rather by the desire, even pressure, to cast the news in a dramatic, easily packaged form.Jamieson and Waldman produce an incisive analysis of political media coverage, and how the press and the people both fail to think critically about one of the most important components of o ur political process – politicized media. â€Å"The Press Effect† makes a nonpartisan, well-documented, and very persuasive case that the mainstream media doesn’t so much report the news as create it. Focusing mostly on the 2000 presidential campaign and its aftermath, and on coverage of 9/11, the book also touches on historical issues and their presentation as well.Wide-ranging and accessible, â€Å"The Press Effect† is a must for news junkies and political buffs, and an excellent addition to any journalism, social studies, or government classroom. To illustrate more vividly the events the authors represent numerous recent examples, from media participation in spreading fabrications during the election campaign to the weight of journalists on the outcome of the 2000 presidential election in the United States.Too often, authors argue, reporters merely analyze the strategies used by the opposing instead of sorting out the facts behind the issues. While ack nowledging that the truth can be indefinable and very subtle, the authors cite a few exemplary cases of journalistic truthfulness and reliability and fact-finding. This important book, makes obvious the fact that media misrepresentation is far too complex and subtle to be explained by mere liberal or conservative bias, belongs in all journalism collections.The authors of â€Å"The Press Effect† suggests that the media frames issues and political figures in a way that their future stories on the matters or subjects will tend to fit neatly inside the predetermined scene. In view of the fact that the media is a follow-the-leader game, once a frame takes hold it doesn't let go very easily. Jamieson and Waldman utilize this speculation mainly to explore the 2000 Election between Gore and Bush.Unfortunately, there are simply no trustworthy ways of establishing definite effects of media products on public, opinions, attitudes or behavior. There are few credible analyses of how diffe rent media events, or the outcomes of particular media organizations, produced particular perceptions in media audiences. Taking into consideration the conformity between media representations and public opinion considered within the work â€Å"The Press Effect† puts an interesting question and not an answer.All in all, the title of the work is rather bold, for it speaks for itself and highlights how important the press is in shaping not only politics but also the society structure. But, apteral, it is not very understandable who is telling these â€Å"stories† that actually shape the political world and who in point of fact are the authors of them, or where they come from. Authors of this work also represent a critique of the media’s deep inclination for close psychological examination of foremost celebrities. In addition they review in brief some techniques of media effects research that are being used throughout the media world, at the same time emphasizing t heir confines and flaws.They pay attention to the fact what qualities a story should possess to influence strongly the public opinion. But what they are describing is better viewed as connections, mediated in both directions through political characters, representatives of press and public, rather than as direct causal effects. Yet Jamieson and Waldman do try to build up a more detailed approach. They combine critiques of media content with analysis of political rhetorical strategies, including opinion and survey data, thus the authors build up a persuasive and disturbing illustration of media unfairness and of  failure to tell the full story. In other words they what to communicate to the reader that not always the media is a liable source of getting true information.Nevertheless, throughout the book the authors make references to praiseworthy exceptions and admit that there are still many professionals  whose commitment to truth is undisputable. But we should mark that the pre vailing idea of Jamieson and Waldman’s study is to raise deep concern about the state of health of American journalism.Jamieson and Waldman outline six critical and very essential functions that the media and the press in particular perform in American society: storyteller, amateur psychologist, soothsayer, and shaper of events, patriot, and custodian of fact.In a function of a storyteller driving by the natural desire to tell a consistent story, journalists have a natural inclination to omit information that is somehow at odds with the general scene. For example, social scientists tell that the media circles create a particular outline or a frame for an event or a person, and all the data that does not comply with this frame is very often tends to be neglected. As an example we make take the following fact from the analyzed book. During the 2000 election course Gore was represented, as a liar so any report he made that could not be verified at once was believed to be a misre presentation.Bush on the other hand appeared as an intellectually challenged person with a lack of knowledge. Consequently, we seethe confirmation to the statements relayed within the â€Å"Press Effect† the media can easily shape the character either true or misinterpreted but it is immediately is believed by the public and it is very difficult to change that formed image. Here we may firmly assert that the media failed to serve the public in way of representing vital and burning information.As the Amateur Psychologist the media makes sometimes a monkey business. Rather than examining essential facts and characters the press instead analyzes the motives and strategies of moves made by a political figure sometimes irrelevant to the moment. The result is that an emphasis is made not on issues of importance, but on questions of technique and strategy. Very often the media seizes such facts as what one particular figure is wearing and how it moves rather than the aim he is tryin g to achieve.Even today, if one political figure announces a new program or political agenda, the mass media is inclined to focus its attention on analyzing why he chooses this particular moment to make the announcement rather than to analyze the suggestion itself. Again we wee that the authors try to communicate to us that the media fails to serve the public especially when it attempts to attribute motives to politicians instead of analyzing their proceedings and their policies.Taking into consideration the function of a custodian of fact imputed to the media it is important to say that it is a natural task of the mass media to explain or even uncover the data, hypothesis, and calculations behind declarations made by political figures in an election or officials in their offices. The media again fails to serve in relaying information to the public when it accepts the basically prejudiced accounts of a political actor and transfers them to the public without challenge.The authors pu t the question whether it is a fault of media in its unsuccessfulness. In fact, it is the blunder of all three participants within the structure of political system: politicians, mass media, and the electorate. Jamieson and Waldman conclude by stating, â€Å"We believe that if democracy is to thrive, holding journalists to the highest standards is not only reasonable but essential†. It has been observed on many occasions that we â€Å"get the government we deserve†, Jamieson and Waldman make a strong statement that we â€Å"get the media we deserve† as well.The key concept within the work is â€Å"framing,† which seeks to define what aspects of particular stories are given weight in their telling in the media. Analyzing print and broadcast media on a series of  issues over elections 2000, the authors reveal how story may shape the whole attitude of the public. Media coverage of the 2000 presidential election campaign is often said to have assumed the ou tline of Gore-as-liar and Bush-as-stupid. In part, it is attributed to the media’s need for personality profiling. In describing how the media treated recent political chapters, Jamieson and Waldman are being neither exceptional nor exceptionable.Jamieson and Waldman observe, reasonably, that the press highlights political strategy over policy and also how and why, rather than the what and who. But they are on icy ground when they claim that the responsibility of the press is to determine whose claims were correct. Policies, and any judgments on them, are matters of interpretation rather than statements of fact. The authors are definitely correct to say that media representatives play an essential role in serving the public make sense of policy choices, but that may as often involve judgments on motivation as arbitrations on fact.Telling stories is a bulky part of how we cooperate and how we make sense of things. It is rather significant to take into consideration the specifi c role of the press and to measure its performance against stated standards. It is a different thing to dispute that the press is the strongest linkage in the story-generating chain or to argue that it is deviating from its primary responsibility in telling stories or to argue that it accommodates too comfortably to the politically dominant story-frames. Jamieson and Waldman are ambitious and daring in seeking to argue all of these schemes, and even more. In addition, they offer much helpful evidence that others will want to scrutinize too. But, on balance, their case is unproven.As to investigate the issue further we should say that one of the most troublesome things about journalism nowadays is how normally and regularly lies and misrepresentations broadcasted on all sides of the political scale. To a great extent, this is the fault of journalists, whose primary job is or has to be to find out and report the truth about the most important issues of the day. Democracy is not suppos ed to function in well-organized manner if the public is constantly misinformed.Simply giving account of few opposing views also does not help the public find out the truth. There is general tendency that truth telling has to be rewarded and deception has to be punished. Unfortunately, this is not happening now, it is just the goal we are trying to achieve. The task of a real journalist is not to repeat the â€Å"spin† but to find the truth of the particular event and communicate it to public.Here we are bound to cite the authors of the â€Å"Press Effect† â€Å"Reporters should help the public make sense of competing political arguments by defining terms, filling in needed information, assessing the accuracy of the evidence being offered, and relating the claims and counterclaims to the probable impact of the proposed policies on citizens and the country†. Undoubtedly this is the hard work to do. It is much easier to make emphasis on the horse race and characte rs than to give a definite account and analytical information on the subject.Concluding we may say that this book can be of use not only for amateur readers but also for all journalists and concerned citizens. It gives an interesting and new approach to the problem of mass media truthfulness. It makes one think it over again about the facts we see on the TV, read in newspapers and listen over the radio. It gives the food for meditation over the fact whether we should rely completely on the media sources. â€Å"Press Effect† is the right book for those readers who are just entering the subject of media and are freshmen to the topic.In â€Å"The Press Effect†, Jamieson and Waldman carefully document the interaction between politicians or other political actors, such as press secretaries or campaign consultants and the media in the process of building up an overall message that is supposed to be communicated to the public. From the first sight it may probably come to one' s surprise that the media have actually failed in their task to both politicians and the public. But why and how it is still for us to decide.In this scrupulously researched and documented work Jamieson and Waldman have represented a chain of problems that come about when the media let down the public. The most noticeable and evident effects of this malfunction embrace cynicism about political figures in general, distrust of the government, doubt in the objectivity of journalists, and actually overall voter indifference. In about 200 pages of prose Jamieson and Waldman describe the causes, history, and consequences of the mass media's failures, including well-documented and unbiased examples.Jamieson and Waldman show that when political campaigns evade or reject to engage the facts of the opposing side, the press often fails to step into the void with the information citizens require to make sense of. â€Å"The Press Effect† is, ultimately, a wide-ranging critique of the pres s's role in mediating between politicians and the citizens they are supposed to serve.Reference:1.Brian Trench, reviewed. The Press Effect: Politicians, Journalists, and the Stories That Shape the Political World by Kathleen Hall Jamieson and Paul Waldman. Logos. Spring 20032.Eytan, Gilboa. Media and Conflict: Framing Issues, Making Policy, Shaping Opinions. Ardsley, NY: Transnational Pub Inc: 2002.3. World In Crisis, Media In Conflict. Database on www.mediachannel.org.   (last accessed February 13, 2006)

Firm€™s operations, management structure, corporate Essay

Firmâ‚ ¬Ã¢â€ž ¢s operations, management structure, corporate governance industry, competitors, business particulars and its motivation to operate as a MNC - Essay Example s been positive for the years 2004 up to 2008 – see Figures 2 & 3 in the Appendix sector; this increase of the firm’s profitability for the specific years is also proved by its financial ratios for the years 2004 to 2008 (see Figure 4, Appendix). The success of the firm has been related with its structure; furthermore, the style of its governance supports the firm’s continuous expansion. Another factor that led to the growth of the company in the global market is the firm’s motivation to operate as an MNC. The effects of the recession on the firm’s performance can be identified in Shell’s financial reports for the previous years – also to the performance of its share. It seems that the effects of the global crisis on the firm’s performance have been limited. As noted above, Royal Dutch Shell Plc operates in the energy and petrochemical sectors; however, initiatives have been taken regarding the expansion of the firm’s operations in new areas – and the development of its existing areas of operations: more specifically, through the firm’s new facility in China it is expected that the firm will further improve its performance in the lubricants market; at a next level, the firm has established new processing units in Singapore (Royal Dutch Shell Plc, corporate website, 2010); Among the firm’s key policies for the expansion of its operations has been ‘association with Iogen and Codexis to develop better enzymes and processes for the production of biofuels from straw’ (Royal Dutch Shell Plc, corporate website, 2010). All the above activities are considered as particularly important for the development of the firm’s operations and the further improvement of its position against its competitors. The management structure of the firm is quite simple; in fact the firms is based on ‘a single-tier Board of Directors chaired by a Non-executive Chairman, Jorma Ollila; the executive management is led by Chief Executive Officer, Peter Voser’

Legal system and methods cases Essay Example | Topics and Well Written Essays - 1750 words

Legal system and methods cases - Essay Example The appellant raised two issues on appeal. The first issue was that the Advocate-depute included in their indictment Count 1, which was a count for false imprisonment of one Tracy McGhee, and Count 2 was for distributing Amphetamines, in contravention of the Misuse of Drugs Act 1971, Section 4(3)(b). The issue on appeal was that the Advocate-deputes did not lead any evidence at trial for either of these Counts, therefore they should not have been included in the indictment. The appellant asked to separate these charges from the other charges, but this request was refused. Furthermore, the Advocate-depute did not attempt to rectify this by changing the indictment to omit these counts. The trial judge acquitted the appellant on these two charges, and gave explicit instructions to the jury not to consider these two counts. However, when the trial judge gave his instructions to the jury, he asked the jury to consider if including these counts in the indictment was fair or unfair. This is not the function of the jury, rather, the judge is to make this assessment. The second issue on appeal was that a witness, Samuel Quigg, stated on the stand that he was indicted for conspiracy to commit robbery in 1988, along with the appellant, Mr. Donnell. This prejudiced the appellant, as evidence of any prior convictions cannot be used against him. Although this was not a prior conviction that was brought up by the witness, it was an indictment, the context was that he was being asked about his prior convictions, so the jury could probably assume that the witness was convicted along with appellant. This statement was volunteered by Mr. Quigg, not solicited by the Advocate-depute or the appellant’s solicitor, a fact that is significant. That there was evidence of a prior conviction before the jury was in contravention of Section 101 of Scotland’s Criminal Procedure Act 1995. The appellant asked

Battle of the Bulge Essay Example | Topics and Well Written Essays - 500 words

Battle of the Bulge - Essay Example Even though Western powers expected a major strike from Germany towards the end of WW2, they were unaware about the timing, location and the strategies of the German attack. This paper analyses the importance of Battle of the Bulge in the rest of the Second World War. Hitler was able to create some panic in the enemy camp during the initial periods of Battle of Bulge because of his unexpected war tactics and strategies. â€Å"On Christmas Eve, the Allies experienced the first ever attack by jet bombers. Sixteen German Me-262’s attacked rail yards in an attempt to upset the ability of the Allies to supply themselves† (The Battle of the Bulge). However, Hitler could not sustain the advantages gained by his troops because of the shortage of fuel for filling his jet bombers. After surviving the initial shock, Americans started the counter attack immediately using their air power. In fact Battle of Bulge was the largest battle fought by the Americans during the entire period of Second World War. It was estimated that more than 600000 American soldiers took part in this battle. Both the Americans and the Germans suffered major casualties during this war. Around 81000 Americans and 100000 Germans lost their lives in this battle.

Proof of Gods Existence Essay Example | Topics and Well Written Essays - 250 words

Proof of Gods Existence - Essay Example However, I find the other theories including ontological, design, evil problem, and methodological naturalism are all tied in some way to cosmological argument. Looking at ontological argument, God is perfect. Ontological argument fails by itself since it implies that God exists only in human mind. Therefore, it limits God’s ability to highest level of human thought. Argument from design posits that the universe is so complex to be a random occurrence and therefore God, the designer, must exist. Design theory therefore seemingly supports cosmological argument that God is the initiator. Methodological naturalism seeks to explain that universe resulted from natural processes. However, the natural processes go back to God, the initiator, another support of cosmological argument. Although the evil problem seeks to negate existence of God, it can be argued that God exists cosmologically and that he deemed it appropriate to have evil present in the world for a greater good for mankind. The only argument that does not seem to tie to cosmology is fideism. Looking at the above arguments, I contend that cosmological argument seems the most pla usible of all. Efforts by philosophers to provide proofs are indeed an important endeavor. I think such proofs provide meaning to life for those that believe in them. For instance, as a cosmologist, I tend to live in harmony with mankind as a show of respect to God the

SWOT Analysis of Lesson Plans Assignment Example | Topics and Well Written Essays - 3500 words

SWOT Analysis of Lesson Plans - Assignment Example An immediate awareness of the shortcomings of anyone’s teaching can be achieved by the kind of review of actual lessons â€Å"after the fact† engaged in above. This is certainly a worthwhile and effective process, in line with the thinking of numerous writers in the field. A reflective, innovative approach is necessary (Hattie, 2003). Central to the practice of my teaching is a need to make decisions regarding the precise and exact intention of particular lessons. While I do believe that I want to achieve an inclusive, diversity-embracing classroom experience for students, the exact aims and outcomes of my lessons are sometimes not clear to the students, and perhaps not even to me. A clear and communicative statement of what we hope to achieve is necessary in every lesson and I will be sure to formulate this exactly in future lessons. I am of the opinion that it is essential to respect the originating cultures and identities of the ESL students I teach (see: Ashman, 2009, and others). Sometimes I do not achieve this ideal as the content I work with covers only the Australian experience – I believe this is so because I am concentrating on ensuring that my students become comfortable and familiar with their adopted culture. This is not a bad thing, but I do aim to provide more opportunities for students to share their cultures and identities with one another in class, while not neglecting the improvement of their knowledge and familiarity with Australian contexts. Tied to the opinion above is the idea that the content we are working with should be accessible to the students, and interesting to them within their experience. If they are able to connect the content we are dealing with to prior learning and earlier experiences and knowledge, I am certain their progress will be more effective (Davis, Sumara, & Luce-Kapler, 2008). My personal relationship with students and my interactions with them do, I believe, reflect mutual respect, and my acknowledgement and appreciation for their cultures, but it is also true that I could incorporate this attitude into the actual practice of my teaching, in line with UNESCO (2001) guidelines. It is difficult for me to release some control of assessment in the classroom: my instinct is to want to measure and grade student achievement myself exclusively. Yet, on the occasions when I do ask students to assist one another, and even to point out one another’s errors, they do manage to do so effectively. The incorporation of peer teaching is relatively simple for me; the incorporation of peer assessment is something I will have to work on. Black and Dylan (2001) encourage a highly interactive, dynamic assessment environment, which I would like to emulate. Timing is something which I also have to concentrate on. There have been occasions when the work I assigned to one group of student – for example the Beginner students – was complete long before I had finished with the other group of more advanced students. A focus on getting to know the learning pace and the learning style of each of my students is something I aspire to. Individualised learning is something a successful teacher must be able to come to grips with (Hattie, 2003). When students are paired up, and work together, or are given sufficient reading, with dictionary work tied to it, I find that there is enough time to get to each student, and to deal with differing ability groups effectively. This is, though, not always easy to predict.

Is poverty a human rights violations Essay Example | Topics and Well Written Essays - 1000 words

Is poverty a human rights violations - Essay Example Poverty cannot be realistically or morally confined within the convectional parameters such as living under less than dollar a day as is the trend. Sane criticizes these ceiling and claims that their very existence in a way seems to legitimize and justify the existence of poverty (3). While governments are supposed to strive to achieve the millennium development goals in regard to halving poverty in the world, they needs must take cognizance of the fact that this goals justify the very existence of poverty which is in contradiction of all moral and human principles. In his quest to classify poverty as a human rights violation, Sane creates and systematic irrevocable connection between poverty and the five families of human rights, he argues that poverty invariably violates social rights and to a various extent all the other classes of human rights. By his reasoning, poverty is without doubt just as serious as genocide and political crimes; however, since these two are considered ille gal and against human rights, governments and international communities take it as their onus to expedite their elimination to whatever extent they can with a remarkable, albeit not complete success. When human beings are disenfranchised of any or one of all their social, cultural political or economic rights, poverty inevitably gains ingress into their life, therefore as long as individuals and communities are deprived of their basic human rights, poverty inevitably results (Sane 3). Governments are tasked with the responsibly of ensuring the welfare of their citizens, therefore in every society or state where poverty exists the government can be viewed as having failed in its mandate of protecting its citizenry. Poverty is just like any other injustice and atrocity that faces humanity; consequently, at the end of the day in the self-same way the state rushes to protect its people from epidemics such as floods or violence, it should mobilize support against the scourge of poverty. By considering the existence of poverty as a violation of human rights, the steps towards the development of a lasting solution can be taken from local and international perspectives. The elimination of poverty can only commence if its perception as a natural qualitative or qualitative shortfall is radically changed, this way, the political will and by extension means to tackle it will be galvanized into action. Sane makes a bold claim to the effect that poverty should be abolished, this comes off initially as a naive point and the writer admits that much, nevertheless he argues that the notion should not be dismissed on the basis of face value. Poverty can be abolished but for this to happen the lenses through which society considers it were to undergo a radical change, to this end, poverty should not be seen as passive condition a deplorable consequence of the struggle for limited resources. Instead it should be seen as a systematic and enduring violation of hum rights therefore a nd injustice that required expedient redress (Sane 3). By virtue of the fact that human rights are universal and the bodies charged with the task of enforcing them such as the UN have global latitude automatically makes poverty a global issue. Nevertheless, despite the fact that globalization is popularly perceive as a progressive concept but global corporates and governments use it to conceal their sinister agenda under euphemism such as free trade (Klein 247). Through

Affirmative action Essay Example for Free

Affirmative action Essay Diversity is the differences between individuals and groups when looking at gender, cultural and religious beliefs, disabilities, sexual preferences and appearance. Diversity brings strength to society, but unfortunately it is often seen as a problem. Equality is ensuring individuals or groups of individuals are treated fairly and no less favourably, specific to their needs, which include things such as race, gender, age, disabilities etc. Promoting equality should remove discrimination and also allow individuals in society opportunities which are as good as opportunities experienced by other people. Inclusion at its simplest is ‘the state of being included’. Inclusion is to include everyone and meet their differences are respected. Inclusion involves identifying and breaking down barriers that prevent individuals from being involved, taking part or fitting in. Discrimination is to treat someone differently, because either the individual or the individuals’ family are seen as part of a different group in society. The differences between people can lead to animosity, which can cause divisions and conflict in society and may also rise to prejudice. Discrimination doesn’t always only have effect on the individual being discriminated against. In many situations it can also have an effect on friends or families of the individual, those who inflict discrimination and also the wider society. An individual can face many effects due to discrimination. They may begin to feel withdrawn, isolated or depressed. It may also affect their ability to build relationships or even maintain relationships they already have. Physical effects such as headaches, loss or growth of appetite, sleeplessness and lack of energy may also occur. On the other hand discrimination can have a positive effect on an individual, making them emotionally stronger and determined to fight discrimination.  Family members and friends may also be affected seeing their friend or family is being discriminated against. They may distance themselves from the individual or share the individuals’ affects due to concern and hurt. An individual being discriminated against can also have an effect on the wider society. A group of individuals may also share the same quality as the individual being discriminated against, for example, religion. If a Hindu person is being discriminated against, other Hindu individuals may feel withdrawn or scared therefore distance themselves from society in order to avoid being discriminated against as well Those who inflict discrimination are also affected. Discrimination which leads to assuming that certain individuals are inferior to others can lead to them having false views of the world. Inclusive practice is working towards breaking down barriers. When barriers are broken down individuals and groups can begin to feel a part of a diverse society where they can be themselves and treated equally. Having a group of individuals all included in a setting also shows them that all different, diverse individuals are the same and should not be discriminated against. Inclusive practice should help individuals identify differences in a positive way.

Evaluating The Effectiveness Of Customer Service Policies Tourism Essay

Evaluating The Effectiveness Of Customer Service Policies Tourism Essay The London Marriott Hotel Grosvenor Square is a 5 star hotel that is located in the Central London near to the Oxford Street and Park Lane. It is one of the classic hotels in England. The hotel has 236 luxurious bedrooms and 45 Club Level bedrooms with many facilities like Club Lounge, Wi-Fi Internet access, versatile meeting and event space, Maze  Restaurant, Maze Grill, Complimentary, fitness centre, 24-hour room service. (MARRIOTT, 2010) The hotel is located in Central London which has many tourist spots and centre of attractions around the locality. Some of the tourist spots nearby the hotel are: The London Eye, Buckingham Palace, Theatre district, Madame Tussaud, Covent Garden, Big Ben and the Palace of Westminster, Oxford Street/Bond Street shopping, The Tate Modern, The British Museum, Big Bus London Tours, The Tower of London. These tourist spots are within walk able distance from this hotel which attracts more of tourists. This saves them a lot of money from spending on transportation. Thus, tourists choose this hotel for their stay so that they have much more time to explore these tourist spots. As mentioned above Central London is not only a tourist spot but also a place full of Information Technology corridor and some of the main industrys head quarters are located here as well. The business customers and corporate choose this hotel because it saves a lot of time and money. Marriott also provides good banqueting and boardroom facilities that are used to organise meetings and the banquets are also put to good use. The hotel provides lots of facilities and services to the corporate such as group check in, bill to the company etc. which provides good hospitality. The hotel also includes The Maze, which is a restaurant created by the world famous celebrity Chef Gordon Ramsay. Its one of the famous French and Asian blend restaurants in London. Thus this is one of the key reasons that there are many celebrities who choose to dine in this restaurant often. Few family customers also visit this restaurant during the weekends to experience one of the fine dining restaurants in London. Due to its locality, Marriott attracts worldwide celebrities who come to London for world premiers. The hotel is also frequented by sports personalities who have their after win celebrations. CUSTOMER CARE POLICIES: Marriott has many customer care policies which they are very keen on following to attract people from all corners. Marriott has a very unique method of marketing and also takes utmost care in making the customers stay a pleasure hence increasing the chances for them to come back. In this Marriott, the personal information of the residents is stored in the database. This database is securely stored to prevent non-breaching. This database is shared by all the Marriott across the world. This enables them to send a greeting card or a gift for their customer on the occasion of birthdays and anniversaries no matter where they are in the world. Because of the inter relationships between the chains, this is achievable. According to surveys this method has been really beneficial in bringing back the customers, hence ensuring excellent customer care. When it comes to corporate/business customers, Marriott follows mutual profit dealing. Marriott often maintains a relationship with regular customers from corporate companies. For a certain number of customers, Marriott provides discounts and additional services if the company for which the customer works has a tie up with Marriott. Under the package, even banqueting and board rooms can be provided for free based on the particular organisation. This includes accommodation in reduced price. The company ensures that the connection with the hotel is beneficial by using the services and hence increase the times of usage of the hotel. In the other hand, the hotel confirms a constant flow of customers. This can be considered as a profitable circle and hence its unique way of standing out from the crowd. As mentioned before, Gordon Ramsays restaurant, The Maze, always has the capacity to attract people. People who want to taste the authentic French cuisine blended with Asian from the kitchen of a world famous chef always makes The Maze the centre of attraction. Due to the world premier of movies in theatres nearby, Marriott has seen an array of celebrities. And celebrities always attract crowd because of which Marriott increases its growth. Marriott ensures special attention, security and privacy for high profile people who need them the most. Privacy for these people is even provided in restaurants by providing special separate seating arrangements and hence keeping them away from the watchful eyes. These qualities make Marriot one of the most desired places to stay for the celebrities and hence ensuring a perfect service for different type of customers. IMPORTANCE OF ESTABLISHING EFFECTIVE CUSTOMER CARE: A customer is an individual or group of individuals to whom you supply one or more products or services. (Smith, 2004:6). Customer care involves putting systems in place to maximise your customers satisfaction with your business. It should be a prime consideration for every business   your sales and profitability depends on keeping your customers happy. (Business Link, 2010). The success of any business is hugely depended upon providing effective customer care. Customer care is all about customer satisfaction. If an organisation can make an experience as a memorable moment, then there will be more return customers. Establishing effective customer care gives the organisation a high return and also the profit. Loyal customers are the one who are to be given extra care as they are worthy. In this competitive world, the competition in the market is also very high. Customers are demanding for good service, good response to the complaints, and are demanding for extra bit of attention. Thus it is necessary for the organisation to prove a point to the customer that they really care for their customers. The expectations of the customers have been constantly rising. To meet these expectations, the organisation must consistently analyse the level of service. If the requirement is not fulfilled by the organisation, then it will become a hurdle for the progression of the sector. Guests who are not satisfied will spread the news which will also create many obstacles to the business. Effective customer care is important in order to get repeated guests and also the guest tends to refer their friends also. This improves the sales and also the profit of the organisation. The reputation and the image of the organisation are improved if the customer care is good. This in turn brings more shares in the market. Especially the internal customers i.e. the employees get more of job satisfaction by caring the customers. The main goal of establishing effective customer care is satisfying or delighting the customers. It also helps to exchange more information, maintain a good relationship, trust and also to decrease the workloads and costs. In hospitality industry, customers are the king. Effective customer care will benefit the customers in many ways. It is one of the important parts of marketing mix. Quality in service will give more loyal guests. It also ensures that the services and products delivered to the customers will be of good quality. Thus, establishing effective customer care in hospitality industry is very much important for improving the growth of the organisation. EVALUATING THE EFFECTIVENESS OF CUSTOMER SERVICE POLICIES: The evaluation of the effectiveness of customer service policies is an important factor to increase the growth of any organisation. The evaluation shows how the policy implemented influences the organisation. Even though most policies are practically followed only after careful considerations, there are always chances for misleading factors which might give more cons then pros for the policy. A simple example can be the usage of man power for the different sections of a hotel. Using more people for work which takes more time to be done can be a simple and effective solution. An effective customer service strategy has to be followed with considerable modifications based on the customer and their needs. Each customer is unique, so are their needs. In a customer service based roles, the colleagues will develop the capacity to differentiate the types of customers. If the situation permits, more importance can be given to customers with a higher value and who are more prone to be a regular customer. This just ensures that the specific customer goes through a different level of service hence providing equal service to all the customers. Excellent customer service is achieved when the customer is provided with what he/she wants even before they use it. The needs of the customer and how these needs are to be met with are meant to be determined. Exceeding the customers expectation always frames a name for the organisation. These needs are to be met with great care and also with consideration for other factors like cost and profit. Creating a name in the market is one challenge and maintaining it for years is a more challenging feat. The colleagues should have a good knowledge about the service the hotel can provide and also the capacity with which it has to be provided. Training for the employees should be focused and taken care of. The organisation must meet the needs of the employees and respect their decisions and ideas must be considered. Quality control is often achieved not by intensive supervision, but by building a sense of pride and the ability to work as a team. A proven method to increase the customer service skills of the employees is by sheer encouragement. This can be in any forms, as in increasing the bonus, the status in the organisation or even organising a special event. In a nut shell, happy employees provide excellent service, thus making the customers happy and make them come back again. This increases the profit and also the bonus for the employees, which makes them happy. This cycle is very crucial for any customer based organisation to stand out from the crowd.

QOD Protocol for Wireless Network Service Quality

QOD Protocol for Wireless Network Service Quality CHAPTER 1 INTRODUCTION Overview A generalized treatment of a topic a summary oroutline The development of the wireless network must be prevented in various applications of wireless networks and they can be used in several areas of the hybrid networks respectively. Here the wireless network such as Wi-Fi in laptops and in mobiles can be used to increase the use of wireless networks. These wireless applications are used in the several fields such as in watching videos, playing games and also in watching TV also in wireless mobile devices. While performing all such functions some security will be needed in the specific wireless networks. The applications of wireless networks should be directly connect some wireless mobile devices for required operations. The physical security must be provided in the wireless networks as in the wired networks the security will be provided. The wireless networks sometimes failed to provide the network security at that time the large sensors may be needed to deploy in the specific network area. Here we proposed a routing protocol in the wireless networks for the overall performance of the network respectively. The protocol provides the respective applications for the transmission of data across the wireless networks. The quality of service will be provided in the specific areas of networks and overall network performance will be maintained as in required manner. The quality of service support will reduces the delay in the end-to-end transmission delay in the throughput also be reduced. However in the hybrid wireless networks, one thing have been proven that it is a better network structure for the future generation, and it have been proved that it will be helpful for the network communication. For example the mobile ad hoc network is also a wireless network in that the mobile devices are connected with the wireless communication. These MANETs will automatically form a network organization to elaborate the usage of network as required and the mobile ad hoc network is also a wireless network in that the mobile devices are connected with the wireless communication. Thus the network security will be provided using some specific applications and thus the significant security will be provided. In the hybrid wireless networks it combines the networks infrastructure and the structure of MANET respectively. Number of reservation based routing protocols are to be used to provide the infrastructure wireless communication and it improves the scalability of the wireless network. The hybrid wireless networks also increases the reliability of the network with the help of specific routing protocol and it should also increases the lifetime of the network. The overall network performance will be well maintained using the distributed routing protocol and the protocol will make the fastest data transmission across the network. The base stations of the mobile ad hoc network will used for the internet servers through the access points. The physical security must be provided in the wireless networks as in the wired networks the security will be provided. The wireless networks sometimes failed to provide the network security at that time the large sensors may be needed to deploy in the specific network area. The reservation-based protocols have been implemented for MANETs and that will specify the routes that is formed by the specific nodes and respective links that are associated with the resources to fulfill the quality of service requirements. Also such protocols will increases the QoS of the MANETs for some extents, they also suffers some of the problems like race conditions and the invalid reservation respectively. The invalid reservation is nothing but the invalid resources will be useless when the data forwarding path between source to destination node will breaks. And race condition is nothing but double allocation of the similar resources for two different qualities of service routes respectively. In order to specify the quality of service support capability in wireless networks, we had proposed a distributed routing protocol for the quality of service support. Usually a wireless network has the several base stations and also the access points across the wireless networks. There are two main features regarding the data transmission in the hybrid wireless networks. The one is the transmission should be any cast transmission and the other is number of transmission hops between source to destination is very small. Taking the full advantage of these two features the distributed routing protocol transmits the packets. This protocol performs various operations: If the source node fails to send the packet then requests neighbor node to send the data. This protocol reduces the transmission delay by associating with the specific scheduling algorithms and also associated with the packet resizing algorithm to resize the packets respectively. This protocol also reduces the delay during the transmission; it also removes the duplicate copy of data from the data stream (redundant data). By performing these operations above protocol will provides the high quality of service for the hybrid wireless networks. There are five contributions in our project they are resource reservation based protocol for mobile ad hoc networks. Sometimes wireless networks faces invalid reservation and as well as the race condition respectively. Here we proposed a distributed routing protocol for enhance a quality of service (QOD). The reply message of the transmission includes the information of the certain resources packets in packet scheduling feasibility, transmission delay, and reduces the traffic in the transmission. Hence the packets scheduling feasibility and the mobility of the node determines the size of the packets. On the basis of this information, the source nodes will selects the neighbor node that guarantee the quality of service delay in the data transmission to the access points. The particular neighbor node will report their upgrades to the source nodes, which specify their scheduling feasibility to reduce the whole transmission delay in the wireless networks. The message should contain the whole information according to the available resources for finding the feasibility of scheduling packets and transmission delay and also the redundancy in traffic in the every transmission. On the basis of this information, the source nodes will selects the neighbor node that guarantee the quality of service delay in the data transmission to the access points. The particular neighbor node will report their upgrades to the source nodes, which specify their scheduling feasibility to reduce the whole transmission delay in the wireless networks. The particular neighbor node will report their upgrades to the source nodes, which specify their scheduling feasibility to reduce the whole transmission delay in the wireless networks. Number of reservation based routing protocols are to be used to provide the infrastructure wireless communication and it improves the scalability of the wireless network. The hybrid wireless networks also increases the reliability of the network with the help of specific routing protocol and it should also increases the lifetime of the network. The overall network performance will be well maintained using the distributed routing protocol and the protocol will make the fastest data transmission across the network. The base stations of the mobile ad hoc network will use for the internet servers through the access points. On the basis of this information, the specific source node will selects the replied neighbor that should guarantees the quality of service delay in the transmission of packets to the access points. The selected neighbor node specifically updates its status about the transmission of the data packets in the hybrid wireless networks which ensures their feasibility scheduling and transmission delay of the transmitted data packets respectively. The hybrid wireless networks also increases the reliability of the network with the help of specific routing protocol and it should also increases the lifetime of the network. The overall network performance will be well maintained using the distributed routing protocol and the protocol will make the fastest data transmission across the network. The packet scheduling feasibility and the mobility of the node determines the size of the packets. On the basis of this information, the source nodes will selects the neighbor node that guarantee the quality of service delay in the data transmission to the access points. Sometimes wireless networks faces invalid reservation and as well as the race condition respectively. Here we proposed a distributed routing protocol for enhance a quality of service (QOD). In wireless networks there are two features one is the transmission should be any cast transmission and the other is number of transmission hops between source to destination is very small. Taking the full advantage of these two features the distributed routing protocol transmits the packets. This protocol performs various operations: If the source node fails to send the packet then requests neighbor node to send the data. This protocol reduces the transmission delay by associating with the specific scheduling algorithms and also associated with the packet resizing algorithm to resize the packets respectively. This protocol also reduces the delay during the transmission of data and the redundant data will be removed from the data stream and the protocol will make the fastest data transmission across the network. The packets scheduling feasibility and the mobility of the node determine the size of the packets. The hybrid wireless networks also increases the reliability of the network with the help of specific routing protocol and it should also increases the lifetime of the network. The overall network performance will be well maintained using the distributed routing protocol and the protocol will make the fastest data transmission across the network. The base stations of the mobile ad hoc network will used for the internet servers through the access points. The physical security must be provided in the wireless networks as in the wired networks the security will be provided. The wireless networks sometimes failed to provide the network security at that time the large sensors may be needed to deploy in the specific network area. The distributed routing protocol transmits the packets. This protocol performs various operations: If the source node fails to send the packet then requests neighbor node to send the data. This protocol reduces the transmission delay by associating with the specific scheduling algorithms and also associated with the packet resizing algorithm to resize the packets respectively. This protocol also reduces the delay during the transmission; it also removes the duplicate copy of data from the data stream (redundant data). By performing these operations above protocol will provides the high quality of service for the hybrid wireless networks. Aim/Objective Here we used a QOD protocol for providing a quality of service and also overall network performance can be maintained. The transmission delay can be reduced with the help of distributed routing protocol and network life time can be increased. The traffic in the data stream or packet stream is also reduced with the help of this protocol and also eliminates the redundant data from the data stream. Problem Statement In the traditional wireless networks, it is difficult to provide the good quality of service and hence we proposed a QOD protocol to overcome such drawbacks. This protocol should select the respective neighbour node when the source node is not within the range. The protocol should helps in reducing the transmission delay in the hybrid wireless network. It also helps in resizing the packets to make an easy flow in the wireless networks and the physical security will be provided. The traffic will be removed from the stream of data and also the redundant data should be removed, hence overall network performance will be maintained and quality of service will be provided. Scope of the project The reservation-based protocols have been implemented for MANETs and that will specify the routes that is formed by the specific nodes and respective links that are associated with the resources to fulfill the quality of service requirements. Also such protocols will increases the QoS of the MANETs for some extents, they also suffers some of the problems like race conditions and the invalid reservation respectively. The invalid reservation is nothing but the invalid resources will be useless when the data forwarding path between source to destination node will breaks. And race condition is nothing but double allocation of the similar resources for two different quality of service routes respectively. In wireless networks there are two features one is the transmission should be any cast transmission and the other is number of transmission hops between source to destination is very small. Taking the full advantage of these two features the distributed routing protocol transmits the packets. This protocol performs various operations: If the source node fails to send the packet then requests neighbor node to send the data. This protocol reduces the transmission delay by associating with the specific scheduling algorithms and also associated with the packet resizing algorithm to resize the packets respectively. This protocol also reduces the delay during the transmission of data and the redundant data will be removed from the data stream.

The Role of Women in America Essay -- Womens Studies

The Role of Women in America In her essay, â€Å"Housewives and Homework: The Lacemakers of Narsapur,† Chandra Talpade Mohanty focused on how men sold products that women produced and profited from women’s work. The essay basically pointed out how work can be defined according to sexual identity. It made me wonder if American women are still perceived by men in society as being housewives even though some of us are doctors, lawyers, teachers etc. Is the work that women do seen as what Mohanty pointed out in her essay as â€Å"leisure time activities†? I think that to some extent men believe that women’s sole purpose on Earth is to be their wives/partners and to be good mothers to their children. Even though we â€Å"leisurely,† as Mohanty so plainly categorized our work according to men in India, go out to our different careers or occupations everyday, we are not truly seen as providers or given credit for being part providers for the family. Some men may feel that we pu t forth more of an effort in being a woman who cleans the house, cooks, and takes care of the children. Maybe our â€Å"le...

Alice in Wonderland Essay -- essays papers

Alice in Wonderland In Alice’s Adventures in Wonderland, Lewis Carroll tells an entertaining story about a young girl’s adventures in a strange â€Å"Wonderland.† This novel represents a typical girl’s struggle to break away from adult control and receive a desired freedom from their absurd society. Although the novel was written during the Victorian age and many of the events of the story are based on Victorian society, children today also feel the suffocation of adult control and a society without morals. Carroll uses symbolism and various scenes throughout the novel to show the reader the freedom that Alice strives to achieve as well as how she tries to break away from the domination and conformity. The first scene in which Alice’s struggle to break away from adult control and Victorian England’s society is in Chapter 1. After falling into the rabbit hole, Alice finds herself lost in a corridor with many locked doors. The doors being locked represents Alice being controlled by society. The reader can see Alice’s struggle to break away from this control when, finding a key, she searches right away for the door that it fits in. She finds that it fits a very small door and when she unlocks it, Alice first sees â€Å"the garden.† She believes it to be the â€Å"loveliest garden you ever saw† and â€Å"longed to get out of the dark hall, and wander about among those bright flowers and those cool fountains...† Alice’s strong desire to enter the garden is clearly evident. After trying everything she can think of to get into the garden, Alice finally realizes that she is not yet able to enter it and breaks down in tears. Not being able to get into the â€Å"lovely garden,† which represents a place Alice can be away from... ...an society, it was not considered proper etiquette to raise your voice to anyone, whether you are an adult or not. Alice rebels against the rules of the Victorian culture by expressing herself in such a manner. Free in the garden, Alice defies the Queen when she tries to execute her. It is then that Alice realized she must act against society or it would control her. Lewis Carroll’s Alice’s Adventures in Wonderland is a paradoxical novel that represents a typical child’s struggle to break away adult society’s beliefs and rules. It is shown in three vital scenes of the novel how Alice struggles to enter the lovely garden of â€Å"Wonderland,† which represents a freedom from society’s rules and regulations. Alice did understand until the closing of the novel that society cannot be changed and to get away from it, you have to change yourself and rebel against it.

Difference of Marketing Product and Service Essay

A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke & Fulton & Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq & Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills, communication skills and good service know ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization. For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customer’s satisfactory getting the service on time. Lastly, physical evidence is external factors that related to the environment around a service area impacting the customer’s impression. Fir Example, a Thai massage and spa uses eye-catching advertising billboard locating in front of the shop and traditional decoration and atmosphere to attract foreign customers. To sum up, the marketer generally uses 4P’s in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7P’s which people, price and physical evidence were added. Because of the difference in characteristics, there are more factors in service marketing and the marketer must more concern about the customer’s satisfactory during service time. Hence, the service marketing is somewhat different and also more complicated than product marketing. I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility; it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers walk through a restaurant, they might get the food smell from the restaurant but they cannot know how well of service if they do not buy the menu. Secondly, products can be stored in order to sell to the customer in the next time whereas services marketing mostly are unable to be inventoried, they are perishable. Hence, the value of service always exists at the point when it is required. Therefore, it seems to be very difficult to match supply with demand in service marketing. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers expect to gain from a service provider. There is a difference in price setting between both marketing. With product marketing, the price is easy to set by calculating from value, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and servicing time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers. Reference http://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

Crane and Human Ideals Essay

Stephen Crane’s short story, â€Å"The Open Boat† (1894) shows a microcosm of social interdependency, which is set against the back-drop of the natural world. The story, at its most basic root, could be considered a â€Å"man vs. nature† story, or an adventure story with the sea as a symbol for nature’s essential neutrality and indifference to human life and human aspiration. Given this central tension in the story, it is important to recognize that Crane, rather than pitting an heroic protagonist against the trial against an indifferent nature, chose to express the heroic capacity of a group of individuals acting in concert for their mutual survival. In this way, the story becomes less about the indifference of nature and more about the ability of human society to function as a â€Å"buffer† against nature and a construct which gives not only a degree of safety, but meaning, to human existence. In order to establish the conflict between humanity and nature, as well as to introduce the persistent idea of communal support, Crane begins the story with the words â€Å"†None of them knew the color of the sky† (Crane, 728); while the opening words convey a sense of mystery and danger, they also convey at the same time, a firm understanding on the reader’s behalf that nature has become alien to the characters in the story and that it is â€Å"them† rather than nay particular individual with whom the story will be concerned. The following description of the men who are banded together in a dinghey after a shipwreck informs the reader that Crane, is in fact, determined to offer a social microcosm in order to represent, as fully as possible within the limited confines of the short-story form, the urgency and importance that the communal identity described in the story extends to all walks of life and all levels of society. By the time the entire story has been studied, the alert reader realizes that not only the makeshift crew of the boat itself, which is comprised of the wounded captain of the sunken ship, an oiler, a cook, and a correspondent, but the cast of the story altogether — represents a typical Western society at all levels: men and women, workers and executives, thinkers and â€Å"doers† as well as the lucky and†¦ unlucky. Both life and death figure prominently in the struggle which is described in the story — with the ability to distinguish between the two an immediate threat which faces the crew of the dinghey. In order to establish the utter despair of being cut-off from the protection of human society (symbolized by the sunken ship) and left to the devices of uncontrolled and unchecked nature (symbolized by the sea and its wildlife), Crane describes the motion of the dinghey, which can be thought of as a makeshift society, in words which can only be interpreted as showing a descent from social order to the chaos and indifference of nature: † A seat in this boat was not unlike a seat upon a bucking broncho[†¦ ]the craft pranced and reared, and plunged like an animal† (Crane, 728). Additionally, Crane offers a description of the men’s view of the sea from atop one of the great waves, just before the corresponding plunge: â€Å"The crest of each of these waves was a hill, from the top of which the men surveyed, for a moment, a broad tumultuous expanse; shining and wind-riven. It was probably splendid. It was probably glorious, this play of the free sea, wild with lights of emerald and white and amber† (Crane, 729). The word â€Å"probably† in this description is the key to injecting the sinister and simultaneously indifferent pose of nature to the men trapped in the dinghey. In order to drive his point regarding the indifference of nature even more fully home, Crane creates an image which is at once ironic and dramatic; an image which fills the reader with dread and a sense of the absurd all at once. By describing the gulls who flew nearby the drifting craft and showing their ease in the very element which threatened to destroy the men aboard the dinghey, Crane creates a genuinely masterful symbol to demonstrate nature’s indifference to humanity when he describes that a gull â€Å"came, and evidently decided to alight on the top of the captain’s head† (Crane, 729). This image is ironic and compelling and is Crane’s most obvious articulation of his theme that is given in the story. Against the backdrop of indifferent nature, none of the men aboard the dinghey as individuals is able to perform a rescue plan or find some heroic solution to their problem. Rather, by increments and by working together, the men eventually begin to regain a sense of determination, which ultimately rises to the level of hope and then — action. The mutual support of the men is the heroic aspect of the story: â€Å"They were a captain, an oiler, a cook, and a correspondent, and they were friends, friends in a more curiously iron-bound degree than may be common† (Crane, 729). This quite optimistic notion is meant to establish human society as a whole (as expressed through the microcosm of the â€Å"open boat†) as both a necessity and a natural outgrowth of human capacity. In other words, the men are out of their element (unlike the gulls) when pitted against the open sea, but in their element — which is human society — they can meet the test which confronts them. Humanity is meant to build mutually sustaining communities and societies just as gulls are meant to float on open ocean waves. In the long run, the tension between nature and man which is created at the beginning of the story finds fulfilling closure in the story’s post-climax where Crane writes â€Å"the white waves paced to and fro in the moonlight, and the wind brought the sound of the great sea’s voice to the men on shore, and they felt that they could then be interpreters† (Crane, 740). The closure of the story suggests — not a tension or conflict between man and nature — but a resolution through nature — human nature — to the discord offered in the story’s rising action. In other words, man by following his nature to be a social animal, and only by following this impulse, can be as harmoniously at home in the world, despite the indifference of nature, as a seagull which also accepts its rightful place in the natural order. Works Cited Crane, Stephen. â€Å"The Open Boat,† Electronic Text Center, University of Virginia Library (1999); accessed 2-1-09; http://www2. lib. virginia. edu/etext/index. html

Review on Physics of the Impossible by Michio Kaku Essay

The most recent book that I have read is â€Å"Physics of the Impossible† written by Michio Kaku. It seems like the author doesn’t know the meaning of the word â€Å"impossible†, or rather, to be slightly more accurate, he has redefined the term to enable him realistically to examine and predict the future of science and technologies, from teleportation and time travel to robots and starships. Michio Kaku is an esteemed theoretical physicist and one of the world’s leading authorities on string theory (essentially an attempt to discover a â€Å"theory of everything† combining all of the known physical forces), and he also specialises in future science, having presented several television programmes on the topic. Kaku is well placed to try to imagine what developments might possibly occur in the fields of science and technology over the coming years, centuries, millennia and aeons. Handily, for those of us not familiar with the process of speculating on the future of physics, he’s split his impossibilities into three categories. Class I impossibilities are technologies which are impossible today, but don’t violate the known laws of physics. Kaku reckons that these impossibilities – including things such as teleportation and psychokinesis – might be possible in sometime within the next couple of hundred years. Class II impossibilities such as time machines and hyperspace travel are at the very edge of our scientific understanding, and may take millions of years to become possible. And the trickiest of all, Class III impossibilities, are technologies which break the laws of physics as we know them. Surprisingly, there are very few of these, and Kaku only examines two, perpetual motion machines and precognition (seeing into the future). This book takes a serious look at the science behind all the crazy futuristic ideas that have been showing up in science fiction over the years. Indeed, there are so many references to Star Trek and Star Wars scattered throughout this book, that you sometimes wonder if physicists just spend all their time watching old sci-fi re-runs and trying to work out how to recreate the technologies included in them. In some sense, this is an intriguing vision of our possible development over the forthcoming millennia, but at the same time it’s also frustrating. After reading Kaku’s boundless enthusiasm for the future, what i wouldn’t give for a real-life time machine to travel forwards and see just how accurate his predictions are. I enjoyed how Kaku presented his cases in terms of recent scientific and technological developments where possible, and for the most part he was a clear and engaging writer, able to explain some mind-boggling physics concepts in terms which are fairly easy to grasp, especially when dealing with his Class I impossibilities in the earlier chapters. As the book progresses into more and more speculative territory, he is forced to rely less on using current research and development, and more on purely theoretical physics. After all that I can say that the book noticeably expanded my vocabulary and gave me some insight on just what can we expect from the future. I will defiantly try reading some other books by this author in my foreseeable future.

Animal Farm: The Meaning of Equality Essay

In George Orwell’s Animal Farm, he examines the impact of communism and the post-war anxiety of World War II. Orwell uses allegories to thoroughly explain the pain and worry following the clash between countries. He uses farm animals and a farm to represent the major events and figures in the time of Stalinism and the Soviet Union. The animals want to â€Å"get rid of man† (Orwell 30), and man stands for capitalist society. Communism, or â€Å"Animalism† as the animals call it, starts out as a society of equals, but gradually mutates into a dictatorship. The leaders created a dystopian world where everything they had planned took a turn for the worse instead of the originally planned utopia. All of the animals (except for the pigs/leaders) ultimately lose all of the power they believed they had gained. Post-war anxiety plays a large role in the novel, Soviet Russia, and around the world. In the years following WWII, America was constantly in fear of Russia bombin g them and Russia was afraid that America was going to invade. In Animal Farm, the animals wake up every day with the anxiety of the humans coming back to retake the farm. The humans (both Mr. Jones and the owners of other farms), on the other hand, are afraid that their animals will follow suit and revolt against them. Russell Baker explains how Orwell experienced the war first hand and how he believed that the decent people of Western Europe were being tricked into thinking that Soviet reality was remarkable in his â€Å"Preface† of Animal Farm. Orwell called the book a fable, but it is also a â€Å"satire on human folly† (Russell vi) and has numerous lessons for human morality. Post-war anxiety was tremendous in both the ‘50s and the 60’s and George Orwell found this out when he went searching for a publisher. Stalinism and the Soviet Union were so popular that neither British nor English publishers wanted to hear any criticism of his ideas. It seemed like the West had readily put on blinders because of the defeat o f Hitler’s army. Everyone had a great deal of praise for the Soviet Union and its forces. Stalin and his political system significantly benefited from all of this. Orwell marched to the beat of his own drum and has an â€Å"insistence on being his own man† (Russell ix). The preface to Animal Farm helps the reader understand why Orwell developed such a candid critique of Stalinism. Although he was a socialist, Orwell believed that Stalin and his comrades perversely transformed the meaning of socialism and equality. Without reading the â€Å"Preface†, one would assume that this novel is simple and childish. George Orwell hid his disgust in the political terror and totalitarianism going on in Russia at the time behind the many farm animals in his novel. In addition to the â€Å"Preface† by Russell Baker, C.M. Woodhouse tells the reader that the novel was offered to the general population in the same month as the atomic bombs dropped on the cities of Hiroshima and Nagasaki in the â⠂¬Å"Introduction.† Woodhouse goes on to explain that this â€Å"fairy-story† (Woodhouse xix) has a moral, and teaches us lessons about life. It does not take place in our world, but in a world beyond. The fairy stories are set in a place without good and evil. Woodhouse believes that Orwell has brought back the words equality, democracy, and peace. All of these words have been deceitfully changed into â€Å"shibboleths of political warfare† (Woodhouse xxii). Woodhouse also explains that it is impossible for those that have read Animal Farm to not regularly think about the fact that some people are more equal than others. He goes on to say that George Orwell’s novel may not alter the course of history in a short amount of time. It could take decades more for his novel to contribute to the world. What we do know is that Orwell successfully predicted the future of Stalin, the Soviet Union, and his ideas. George Orwell’s legacy as a prophet will undoubtedly carry on for the rest of time. Post-war tension plays a large role in Animal Farm, and represents the tension that was present around the world in the ‘50s and ‘60s. The leaders of the farm instilled fear in the animals, as did the leaders of Soviet Russia to their citizens. In the novel, the animals constantly have the fear that the neighboring farms are going to attack them and vice versa. Their apprehension forces them to go along with Napoleon’s ideas because the ideas give them a false sense of security. Napoleon also develops an anxiety that involves his fear of counter-revolutionaries, or people that want to overthrow him and the farm’s new ideals. Both Napoleon and Stalin executed everyone who didn’t have the same â€Å"morals† as them. They both purged their countries of people that they considered as enemies. These mass executions set a miserable, melancholic tone amongst all of the citizens of both Animal Farm and Russia. Both revolutions morphed and the â€Å"children† of the revolution became everything they hated. The tension and anxiety came from fear of attack, mass murders designed by the leaders, and a society where everyone was supposed to be equal but some were â€Å"more equal than others† (Orwell 133). The three pigs in the novel, Squealer, Snowball, and Napoleon, all represent tyrants from Soviet Russia. They each attempt and succeed at instilling fear in the other animals on the farm. Snowball is intellectual, passionate, and also considerably less devious than Napoleon. Although Snowball gains loyalty, trust, and respect from the other animals, he still creates a hidden sense of fear within the nation. His ideas and speeches are confusing to the animals, but they accept them without knowing what they mean exactly. On the other hand, the other pig creates fear directly. The other pig is Napoleon, and he uses his trained watchdogs, which are his military force, to consolidate power and frighten the other animals. Napoleon is a despot in every sense of the word. He even chases off his counterpart, Snowball, using his military. When Snowball and Napoleon disagree about building a windmill, Napoleon sets his dogs loose and has them â€Å"[dash] straight for Snowball† (Orwell 67). Snowball encounters a close brush with death, until he escapes. This situation greatly troubles the other animals, and Napoleon is basically letting them know not to cross him or else they will be sentenced to death. Squealer, although not as significant as the two leaders, is the epitome of those in power who use speech and language to twist facts and gain control of society and the government. Squealer spreads Napoleon’s propaganda and justifies everything Napoleon says by using false truths. Squealer became so persuasive that many of the animals â€Å"accepted his explanation† (Orwell 72) about why Napoleon was now for the windmill without asking any questions. Overall, Snowball, Squealer, and Napoleon are allegories for different leaders in Soviet Russia. They use techniques such as propaganda, military force, and persuasion to instill fear in the animals on the farm. There are parallels between Orwell’s Animal Farm and the ugly truth behind Soviet Russia. Stalin, a cruel and overbearing leader, used all three of these techniques to achieve his overall goal of controlling the country. There are extreme parallels between Animal Farm and the reality of Soviet Russia. In both Soviet Russia and on the farm, tension was great and the leaders instilled fear in their citizens. The article â€Å"Stalin’s Revolution† on flowofhistory.com explains these parallels in depth. Stalin, like Napoleon, launched a â€Å"campaign to build up† (flowofhistory.com) his communist union. Stalin gained the support of the country by saying that everything would get much better if he was the leader. This was also Napoleon’s tactic. Joseph Stalin was an extremely paranoid man, as was Napoleon, and thought that everyone was conspiring against him. Napoleon used a mass execution to â€Å"purge† the farm of the animals that he saw as traitors. Stalin also did this. In 1936 he persecuted and executed an extreme amount of the citizens that he considered threats to his administration. In both cases the inhabitants of the areas were put on trial, but the trials were nothing but a sham. They were forced to confess their alleged crimes, and then were sentenced to death. Although communism was supposed to create a society of equals, it instead made even more social divisions. Both Russia and the farm experienced the fact that some people are just more equal than others. All of these facts led to â€Å"rising political tensions† (flowofhistory.com) around the world. Although the tyrants of Russia, or in this case the animals of the farm, had not tried to devise a schemi ng plan to take down the citizens of their country, this is what they ultimately accomplished. Stalin and his followers seized the power away from the working class. Just as Stalin tried to turn Russia against capitalism, the leaders of the farm try to turn the animals against humans by telling them that the â€Å"only good human is a dead one† (Orwell 59). Although at first they stood for pure equality, they soon seemed to stand for the notion that some people are more equal than others. Orwell explains how detrimental Stalin and his cause were to Russia by using animals as an allegory and explaining the idea of communism in more simplistic terms. The leaders of Animal Farm fill the â€Å"worker† animals with fear just as Stalin and his comrades instilled fear into the working class of Russia. The animals were inspired by this idea of everyone being equal and this ultimately encouraged them to go along with the dictators’ ideas. At first, all of the animals supported the idea with their own free will but eventually only support it out of pure terror. Anxiety of the characters in Animal Farm closely matches up with the concern of everyone in the world post-WWII. Works Cited Baker, Russell. â€Å"Preface.† Animal Farm. By George Orwell. New York: Signet Classic, v-xii. Print. Orwell, George. Animal Farm. New York: Signet Classic, 1996. Print. â€Å"The Flow of History.† FC130B: The Communist Dictatorships of Lenin & Stalin (1920-39). Web. 04 Dec. 2012. . Woodhouse, C.M.. â€Å"Introduction† Animal Farm. By George Orwell. New York: Signet Classic,1996. xiii-xxiii. Print.

Strategic Management Research Paper Example | Topics and Well Written Essays - 2000 words

Strategic Management - Research Paper Example Stable political situation in America and economic relations with Europe supported development and growth of international operations. Government policies and employment law have a positive impact on company's performance, its market position and organizational structure. Economic factors included stable economic development of the region, low interest rates and low inflation rates; regional and international cooperation, high record of airline industry growth. Social/demographic included lifestyle changes (involve aging of population), and increasing number of travelers. Technological forces generate problem-solving inventions. Airline target was on average as dependent on reliable information technology as any other businesses. Improvements in cargo ships and handling equipment, increasing containerization, applications of IT to scheduling and controlling shipments and to customs procedures, new plains, and a host of other technological advances and innovations have reduced the cos ts of services and information. On the other hand, airline technology cost is one of the highest among other industries (Rinehart, 2005; Meyer 2003). After 9/11 Delta Airlines experienced profit loss and lost it market share. ... Many potential passengers prefer to use alternative transport even if it takes more time to get to the place of destination. In this case the bargaining power of customers is not crucial. The ultimate aim of customers is to pay the lowest possible price to obtain the services that they require. Events of 9/11 forced many carriers including Delta Airlines invest in security systems and increase safety of airplanes (Meyer 2003; Delta Air Lines 2007). Porter's 5 P's (forces) include: the threat of entry of new competitors; the threat of substitutes; the bargaining power of customers; the bargaining power of suppliers; the degree of rivalry between existing competitors (Porter 45). Before 9/11, new entrants to an industry raised the level of competition, thereby reducing its attractiveness. Competition did not have a great impact on Delta Airlines obtaining a string market position and brand image. The presence of substitute services like trains, ships or automobiles transportation did not influence the industry and the price levels. A source of customers' power was the willingness and ability to achieve backward integration. Supplier power in the airline industry was the converse of buyer power. Suppliers had enough leverage over industry firms, and raised prices high enough to significantly influence the profitability of their organizational customers (Delta Air Lines 2007; Marks 2007). After 9/11, the threat of substitutes and the bargaining power of customers were the main 'drivers' in this industry. Many customers use alternative transport because of safety concerns. The high fuel prices do not allow Delta Airlines to decrease prices and attract wider target

Critically evaluation of the role of insurance within a wider system Essay

Critically evaluation of the role of insurance within a wider system of risk financing and management - Essay Example They may audit firms to make sure that their risk management practices are adequate to guard against risk. This paper will examine risk management, in general, along with examining risk management in the case of banks, cyber firms, and farming. Risk Management Risks must be identified, and this is the first part of the risk management process, according to Carter et al. (1994). The identification process of risks may be approached by a combination of methods, including intuitive management; using department experts; using standard questionnaires and checklists; using expert computer-based systems; using structured interviews; through brainstorming sessions; or using outside specialists/consultants. The second process is risk quantification, and this means that the impact and probability of a each risk is estimated for each risk. After that, the estimate is quantified by using a spreadsheet which estimates timescales and costs. The next process is risk prioritising and filtering,which means that the important risks are recognized and controlled, and risks are prioritized according to whether they care a Category 1 risk (cost effect only); Category 2 risk (contingency plans and costs affected); or Category 3 risk (programme contingency and cost affected). The Category three risks are the higher priority, and the risks are prioritized from there. ... Mitigating strategies include avoiding the risk altogether by removing the cause of the risk; transferring the risk, which means that the risk is passed to somebody capable of handling that particular risk; reduction of the risk, which would consist of investing in insurance or some other up-front investment; management of the risk, which means that the risk is managed continuously until it is managed out; and contingency, in which funds are produced for the risks which are of low likelihood and impact, or have not been revealed. The next step after that is risk monitoring, reporting and control, which necessitates the use of a risk register, which is carried out by the risk manager. A risk audit is the step after his, which ensures that proper procedures are being followed to manage the risk. The final step is the project completion, which means that the risk manager assesses the project after completion, and assesses the adequacy of the risk management. Interplay Between Insurance and Risk Management According to MacMinn (1987), there is an interplay between insurance and risk management. Specifically, corporations purchase insurance as one way to control their risk (Arrow, 1964). While there is the theory that purchasing insurance is sometimes inefficient for a firm, because the cost of the insurance often exceeds the expected loss, so many firms who are risk averse would not want to purchase insurance because they are interested in maximizing profits, insurance still plays a large role in risk management (Godfrey et. al, 2009). This is because, according to Godfrey et al.(2009), the markets do not always behave rationally. When a corporation does not purchase insurance, that corporation is assuming that the