Drinking Water Shortage and Water Conservation Essay -- Drinking Water

Human beings and ecological systems calculate on pee for survival (Kenneth). No human, animal or plant can survive for long without this essential commodity. For us humans, water is the driving engine of most of our economic and recreational activities. For instance, we regard on water for the production of energy in industries, transportation and alfresco recreation. Most of us equally depend on water for the provision of amenity and cultural values. Barlow and Clarke state that one cannot simply whisk away the crisis of rattling water we have in the world today (25). For us, fresh water is very essential for direct consumption. A huge majority of plants and animals also depend on fresh water for survival. Experts predict that if we do not take good care of our water resources, a huge water crisis is in the offing. Since keep generally depends on water, it is imperative upon us to adopt solutions that will foster water conservation. Fresh water is a fixed natural resource (Gl eick 3). This implies that the go forth of fresh water we have in our hydrological cycle cannot go up. According to Barlow and Clarke, almost everything that is being done in the industrialized world has the potential of impairment the already existing fresh water crisis (206). By failing to conserve the water we use, we stand the risk of exhausting all the fresh water we depend on. Studies have already shown that we are quickly running out of fresh water supply world over. This is as a result of dwindling water levels in rivers, lakes and underground aquifers. The consequences of lack of fresh water for consumption are far reaching. For instance, there would be increased cases of waterborne diseases, decreased economic output, lessen agricultural productivity ... ...A Guide to the Worlds Fresh Water Resources. New York Oxford University Press, 1993. 3. Print. Jackson, S. Ron. Conserve Water, Drink Wine Recollections of a Vinous Voyage of Discovery. New York Routledge, 1997. 34 . Print.Kenneth, Frederick. Americas Water supplement Status and Prospects for the Future. U.S. Global Change Research Information Office. N.p., 11 Nov 2004. Web. 7 Apr 2015.. McCarthy, John. The Problem of Fresh Water. Stanford University. N.p., 16 Jan. 1996. Web. 7 Apr 2015. . McGovern, Cheryl, and Bastian Robert. Water Recycling and Reuse The environmental Benefits. United States Environmental Protection Agency. EPA Pacific Southwest, 24 Mar. 2008. Web. 7 Apr 2015. .

Investigating Special Education Internet Resources Essay

Family Village For Families of Children with redundant Needs http//www.familyvillage.wisc.edu/websites.html This website offers a wide variety of resources for the community to use when trying to navigate around the internet. It has sources much(prenominal) as Pargonnt to P arent Matching, Mental health Websites, Diagnosis, and Internet resources. The Tulsa Area Alliance on Disabilities http//208.112.118.116/disabili.html The website explains the benefits of early inclusion with students with and without disabilities. The website overly breaks down the stages in which the psyche should be reaching milest sensations such as work and self-sufficiency. Tulsa Kids For Parents. For Families. For Life http//www.tulsakids.com/October2011/Tulsa-Special-Needs-Resource-Guide/ The Tulsa Kids for Parents webstie offers five pages facilities where children with disabilities stool utilize for exercise, activities, cheerleading, horseback riding and umteen other events that students with di sabilities can move in. This site also provides churches, foundations, learning facilities and legal services. This can be very helpful when parents are searching for activities their child may be interested or therapeutic exercise.United Way Tulsa Area United Way http//www.tauw.org/Member_Agencies.asp The Untied Way provides a tremendous amount of support in the Tulsa area for slew with disabilities. The United Way branchners with agencies to provide support for services the New Leaf that provides residential living skills classes and vocational training. ParentsNational Center for Learning Disabilities http//www.ncld.org The NCLD website provides over ci videos on different disabilities in order for parents to get an understanding of what type of disability their child may have. Not only does it provide facts about the disabilities it also provides true life stories from parents who have a child with a disability. Oklahoma subdivision of Human Services http//www.okdhs.org/pr ogramsand services/dd/prvdrs/docs/providerlistab.htmlThe Department of Human Services is one of the most crucial services a parent can utilize. Having a child born with a disability is very expensive and the services the parents are offered are some(a) clock are life savers. Families can rely on free home visits for therapy, vouchers for formula, free shots and wellness baby checkups. Wrightslaw http//www.wrightslaw.com/ Wrightslaw is a website that provides newsletters for parents to subscribe to concerning where to morsel for Special Advocacy, Legal issues, revised regulations in education. This is a must to parents with a child that has a disability due to the fact that the website gets you headed in the right directs if a task arises. The information is up to day on the No Child Left down Act.StudentsFunbrain www.funbrain.com This website provides interactive games such as connect the dots to create a picture of an animal or character. Funbrain is for all school age students and are arranged in different grade levels. KidsKnowIt Network http//www.kidsknowit.com The Kids Know It Network can be used as a homework helper by watching math videos on the problems a student may be seek with. There are also bidoes on astronomy, biology, geology, history, math, memory and so much more. Teachers can utilize this website as an additional tool in the classroom. The great part about this website is it is free.Learn4Good http//www.learn4good.com/kids/indes.htm Learn4Good offers all ages Pre-k through 12 interactive games, lessons, math, reading, and can provide a report on student progress. At first I did not think students should be on this website but then took a closer look at what it had to offer the lower grades as well as the f number grades. Many times the older grades do not have enough educational websites to keep their interests or only geared to lower level learners. Starfall http//www.starfall.com Starfall offers children a large variety of learning tools to begin students learning adventures for all ages. The different categories range from learning their alphabet, colors, days, sounds to the students reading. My students with disabilities use this website when they come into the computer lab. TeachersDepartment of Educationhttp//www.ed.gov The Department of Education is one of the most valuable websites that keeps teachers and administrators informed of the changing laws in education. It provides resources for grants, professional development and funding.Do2Learnhttp//www.do2learn.com Do2Learn is a must for teachers who teach children with autism. It allows you to print pictures of the childs daily routine with flash cards. Self help toilet procedures, clothing, social behaviors and emotions. It offers over 2,500 pictures cards that can be printed. Most features on this site are free but there are some that you will need a subscription for. This website is a must for parents and teachers who work with Autistic students. car avanserai Academyhttp//www.khanacademy.org Khan Academy is one of the most valuable websites for teachers to utilize as a resources tool. It offers 750 math videos that allows students to view a 3-5 minute video on the math problem that they are currently working. If students struggle with a certain step of a math problem they can view the video as many times as they may need. This is great as a homework helper.Learning Disabilities Association of Americahttp//www.ldanatl.org/aboutld/teachers/index.asp The LDA can provide a path to understanding of many of the disabilities that teachers come in contact with every day. As an educator it is important to utilize resources that can provide definitions of their students disabilities. It provides signs, symptoms and strategies.National Association of Special Education Teachershttp//www.naset.org The NASET offers a wide range of resources for teachers such as Professional Development Courses, IEP Development Tools, E-Journals, IEP Golas, O bjectives and Activities App. The most up to day features are also religious service and can be utilized form your ipad or iphone app. One very important feature about this website is that it provides handouts, printable forms and reports. No Child Left Behindhttp//www.2.edu.gov/nclb.landing.jhtml The No Child Left Behind website offers resources for teachers and strategies that can be utilized in the classroom. Free special educational resources, bullying resources, are just some of the resources. The website also provides changes in the state standards, which is something that all teachers need to be aware of at all times.

Summary of New Economic Model

Current per capita annual income US $7,000 equal to ARMS, 100 and by this model government want to improve per capita annual Income to CUSS 5000 equal to ARMS, 500. Second principle which Is commitment to sustainability not only In the country s economic activities but also the Impact of economic development on the country s environment and precious natural resources. The third principle which is inclusiveness was a key essential for fostering a sense of belonging and engagement in the New Economic Model. No one was left out in intriguing and communion the creation of wealth of our country.All Malaysian must contributed and benefited from economic growth must be a fundamental element of any new economic approach. Dates series Nasal Tune Raze said that to build a truly prosperous Malaysian must be open to change. The men will cut the gap between those In the bottom 40% of socio-economic scale and others within a reasonable time frame. It Is to help the lowest-income group to ta ke advantage of the opportunities to true(p) better jobs, raise productivity and dabble in entrepreneurial ventures and other economic activities that will boost their income.The benefit of a noble income economy intromit broad(prenominal)er purchasing power and better quality of life, encompassing among others, quality healthcare and social support. Means that with high wages can attract good deal to purchase more and it will lead and move our economic growth. Public will have opportunity to access the Jobs, contracts and license based on sexual morality and effort. It will reduce blabs and discrimination among others. Besides that, Dates Series Ninja has set out timeline for the rolling out the New as followBetween now and June, feedback, comments and ghost would be collected by National Economic Advisory Council (NECK) secretariat and submitted to the Prime Minister office. On June 2010, Ninja is expected to disclose the 10th Malaysia Plan and how the MEN together with any possible modifications fits into the overall programmer. ground on this, NECK would then move into the second phase of its work where the council will then cast up the implementation process. The budget in October will cover the first year of the 10th Malaysia Plan and continued implementation MEN.Dates Series Ninja was highlighted 8 strategies in New Economic Model which are Re-energize the private sector to lead growth, developing a quality workforce and reducing dependency on contrasted labor, creating a competitive domestic economy, strengthening the public sector, putting in place transparent and merchandise-friendly affirmative action, building knowledge based infrastructure, enhancing the sources of growth and ensuring sustainability of growth. Based on comment from MAC Presidents, Dates Series Dry. Chug OSI Leek, he expressed that the renewed the affirmative action would be merit and need-based, transparent ND market friendly.Besides that, he said that quality education and enhancing the skills of Malaysian were important components to add the value to the various sectors of the countrys economy. New sources of revenue needed to be developed of our countries to achieved high income status and catch up with countries bid South Korea and China. Living environment, security, access to quality education and transparent government policies were important considerations. Based on penning by NECK, they identified four strengths that Malaysia could build on to move forward.The four strengths are the country s good infrastructure includes extensive network of roads connecting air and sea ports, sanitation and communication. Strong manufacturing sector and Malaysia s position as a world class manufacturer contributed over 30% of subject area output by sass. Electrical and electronics made up the bulk of the manufacturing sector and related supply, logistic and service industries. Malaysia strategic location in the heart of a vibrant region and its cultu ral, ethnic and biological diversity and high growth of region was another factor in attracting investment to build transportation and logistics hubs.Diversity of culture, ethnicity, languages and religions like Malay, Chinese, Indian, Melange, Biddys, Islam, Christian, Buddha, and Hindu enabled a society to leverage the best of each groups intrinsic skills and traits for the good of the society as a whole. The rich and unique relationships in more countries. The problem of Malaysia now is currently stuck in a pump income trap. Without new niches and strategic reform plans, many countries have been unable to break out of the middle income categories. Another weakness is the governments controlled rising systems and subsidies which resulted in resource misapplications.Prices are constantly rising and making subsidies and price controlled can increased the cost of government. About 50% of talented Malaysian live and work outside the country and their education up to tertiary level. As a conclusion, Malaysia now move forwards to high capacity of income with MEN and all Malaysian should contributed in order to enhance and moving up our economic growth. We must work together to ensure our succeeding(a) generation will get the better quality of life. Muhammad Azure bin Abdul Wabash emailprotected Com

Day of the Locust

Chris Phillips Professor Kirkpatrick English 1C March 31, 2010 Hollywood Illusions In The Day of the Locust by Nathanael West, illusion verse reality is one of the briny themes of the novel. Hollywood is known for its acting, but the town and everyone that inhibit it seem to get carried away with trying to be something they bent. Nothing is unfeignedly indigenous in Hollywood and everything is borrowed from another place. The houses beat been designed to look like Irish cottages, Spanish villas, or Southern plantations epoch the characters often imagine themselves as psyche other than who they really are.tod states, The fat lady in the yachting cap was going shopping, not boating the man in the Norfolk jacket and Tyrolean hat was returning, not from a mountain, but an insurance office and the girl in slacks and sneaks with a bandana around her head had tho leftfield a switchboard, not a tennis court (60). West shows us that Hollywood is filled with fantasies and dreams rather than reality, which can best be seen through characters such as chevy and Faye Greener. Harry acts as if he has had a long and successful career as a star, when in reality he is just a washed up clown. Harrys clowning act is used to sell his shoe polish.Harry knows that no one really wants to sully his shoe polish but he thinks that he is still a great actor and also realizes that people wont go out of their way to visit a clown. But clowning becomes compulsive because he acts in his everyday life. Harry is so caught up in his illusion that it ends up killing him. He becomes really sick but can lonesome(prenominal) think and respond in terms of performance. While playing faint, he shockingly discovers that he really is faint. Having role-played so much, he can no longer tell when he is acting pain and finding pain, pretending suffering and really suffering.Though Harrys disease is real, he continues to put on his act. After offering Harry some water Tod states, Harry framed the word no with his lips, therefore groaned skillfully. It was a second-act curtain groan, so phony that Tod had to hide a smile. And yet the old mans pallor hadnt come from a box (119). The only way Harry knows to express suffering is by exaggeratedly pretending it. Tod was often at the Greeners house to help the sick man, but it was hard to strike how in pain the old man really was.It seemed like another one of his clown acts, where creation in pain is what made the act so funny. Even as Harry is dying, he wonders to himself whether he was acting or actually sick. Like her dad Faye is caught up in the dreams and fantasies of Hollywood. Faye thinks shes a loose time movie star when in fact she has only been an extra with a short part in a movie. She even believes she is too rock-steady for guys like Tod and can only be with someone who is rich and handsome. Faye is the center of obsessional sexual fantasies of all the males in the novel.She is an unloving woman and provides T od with many sexual and violent fantasies. Tod begins to realize that Fayes main goal is to lead men on with her performances. Fayes sexual gestures became more of a formal greeting that she used very often. Her secret smiles and the way she acted were used to get whatever she wanted. She never fooled anyone though, but it was alright with them. West writes, His interest in her grew despite the things she said and he continued to find her very exciting. Had any other girl been so affected, he would have thought her intolerable.Fayes affectations, however, were so completely artificial that he found them charming. Being with her was like being backstage during an tyroish, ridiculous play (103). They were perfectly content watching what seemed like an amateur show, just by being with her. Even when Harry dies, Faye, who has been treating him meanly, decides to act like the devoted daughter. She provides a proper funeral and decides to become a call girl for Mrs. Jennings in order to pay for it. Everything from the people to the town itself seems to be fake and not what everyone expects when they think of Hollywood.Wests theme of illusion verse reality is shown with Faye ever so bouncing free to continue in her fantasies, or Harry not knowing what he feels because clownishly playing his disguised self, the Greeners show that for compulsive masqueraders little bona fide life is possible. Faye and Harry make the audience sympathetic for them. They just seem so pathetic at times that its hard to not feel bad for them. Tod, Homer and many of Fayes other suitors, went along with her poor acting because she was beautiful yet pathetic. West says, Raging at him, she was still beautiful.That was because her witness was structural like a trees, not a quality of her mind or heart (126). They all loved her for what they saw on the outside, not her stuck up ways and wild stories. For all of the characters in Wests novel, they are acting on an every day basis without even realizing it. Harry acts in pain to get attention. He pretends to need help from sympathetic people and then he tells them the crazy stories of when he was famous. His illusions are then backed up by his strong beliefs that he really was a good actor.If we look at Faye we see how she also has a very strong and misconstrued idea of reality. She believes she depart one day be famous and in her everyday life, she acts like she already is. She bosses the men around, has to be the center of attention, and uses people to pay for her and get her ahead. Her everyday acting and stage acting has become almost the same, as she makes everything dramatic. All of Hollywood is her stage as she acts out her life. Faye does a little better then her father when it comes to acting because she uses her beauty to get ahead. Her beauty helps the men forget how delusional she is when she speaks.Harry has nothing to use to his advantage except being old, and being Fayes father, which gives him the compa ny of Fayes suitors. Fayes suitors help Harry and listen to his nonsense just so they can be close to Faye. The Greeners are so confused in their ideas of illusion versus reality that they will never get anywhere close to their dreams. Harry died the clown he always was, while Faye ended up stuck in her fantasies. Neither got what they wanted or expected from Hollywood. The city that was supposed to make all their dreams come true failed. The Greeners showed us very clearly the line between illusion and reality.Throughout the novel we saw Harry and Faye act their way through their life. Everyone around them was just a part of the play. Tod and Homer had front and center seats to see the Greeners perform. The performance was sad but amusing for the audience. In the end, the play didnt have a happy ending for anyone but the ride along the way proved to be full of surprises, pain, disappointment, and challenges. Faye and Harry although unsuccessful during their time in Hollywood showed everyone the problems with never facing reality. The truth of reality would have hurt them.If they saw just as everyone else did, that they were the have-nots in society, they might have changed. Instead Tod was the only one in the novel who changed. His change can be attributed to the Greeners and their acting. Through them, Tod finally felt sympathy and became a better person. Faye and Harry were uninterrupted throughout The Day of the Locust, which led them to despair. The Greeners constant masquerading eventually became the fall of them, leading to reality. Work Cited West, Nathanael. Miss Lonelyhearts & the Day of the Locust. New York New Directions Book, 2009. Print.

Importance of Research Essay

In sending a permitter of inquiry, there are considerations that john be established to let the grantor consider the intent for research. The letter bequeath present the main design of the research process which will use the correct psychological metrics in assessing the different attributes of characters. Basically, the first approach is to establish the reference for the identification of way techniques. The research will have a conclusive parameter in which the measurements will be undertaken when the true(a) data collection starts.This will at least create a platform in guild to correlate the results of the study and the actual accepted standards used in the counseling industry. Since the main study subscribe tos counseling, there should be a standardized basis as to how to interpret client reactions. By the time the metrics are formulated, an actual data gathering will be done using the techniques of survey modeling. A random generation of respondents can be initialized u sing sampling methods on statistics.Depending on the scope of the study, a particular segment of the population may be used. For example, separate studies can be done according to gender, income, medical history and age. The survey will seek the impressions of selected respondents establish on how counseling can influence their decision making capability. The checkmate will first undergo a counseling session with a designated psycho-analyst and will then be interviewed to get info about the effects of counseling to their attitude and perception in life.In terms of ethical considerations, the real approach of counseling will be used. Since the research will be smell for generative factor effects, then a credible counselor will be hired for the project. Of course, it would be unethical to provide counseling suggestions to the respondents based provided on fictional approaches. It may induce them to actually modify their opinions which may create genuine dilemmas in their lives. An other ethical aspect may involve the process of disclosing the research process to the respondents.It is very possible that they will provide personal details and opinions within the counseling activities hence compromising their privacy. In order to stay away from possible legal suits, the respondents may be informed of the research. Giving them the assurance of the credibility of the counseling results and their privacy will be of consummation importance. To persuade the grantor, related studies can be presented. Of course, these documents should present the positive outcomes of previous researches which have already made its way on implementing a decision based on the research results.It would be best to inform him that research establishes the technical aspect of proving or disproving a particular guess about a certain interest. No mater what the outcome would be, a research study will let an initiator to improve a certain goal or to disport its intention to prevent a possible contrasting scenario. Just like in the profession of counseling, a researched standard approach for specific clients can hone the goal of assisting them in resolving their personal concerns.Practically, a research sustains the need for a good and quality knowledge. Even large scale educational institutions suit that research studies play an important role in knowledge development (IDS, 2008). A segmented report from the involved colleges and universities may be submitted to the grantor to inform him of the fundamental necessity for research studies.ReferencesIDS. 2008. Big Ten universities affirm research importance. Indiana Daily Student. Retrieved January 19, 2008 from http//www. idsnews. com/news/story. aspx? id=48060&comview=1

The Nogo Railroad

The NoGo Railroad I. Problems A. Macro 1. Union problems need to be addressed at embodied level. 2. Massive changes are need in personnel policies that can only be accomplished through intensive aggregate and executive sessions. 3. This agreement may non survive the needed changes. There may not be time for organization development to be used and the revolutionary methodorganization transformationmay be too native. 4. Changes may not be allowed by management at this time. Change is inevitable and the longer that NoGo waits, the more radical those changes will be.B. Micro 1. Dave Keller is in a no-win situation. 2. The only hope Dave has of making all the needed changes would be to accomplish the needed changes over a long period of time with empowerment and support from top management. 3. In the short term, Dave can attempt to gain employee support. Because the union is so strong, it is doubtful that he can obtain much support. II. Causes 1. Union stronghold. 2. Company has bee n reacting to changes instead of proactively forecasting changes. 3. counsel is not cohesive they do not share information, support, or resources with employers and lower-level managers. III. Systems affected 1. geomorphological job descriptions and the formal structure are very rigid, largely because of years of practice. 2. Psychosocial Dave is very unsure of the security of his position and suspects he is being set up. former(a) employees, including some in management, want to preserve the status quo. 3. Technical the technology has change through the years but the organization has failed to recognize the change.As evidence is the archaic job titles (fireman) and job descriptions. 4. Managerial virtually no support from management for Dave to make changes. Management seems to be as much of the problem as organised employees. Everyone seems to want to protect his or her turf. 5. Goals and values though status quo is actually not a value, it never-the-less is what employees in many cases value. Their goal is not to change. IV. Alternatives 1. Dave can formulate on ahead and suggest changes as he sees them.If top management does not begin to press for changes, the organization will probably cease to exist. 2. Management ask to consider what they will offer to unions prior to the next contract in order to make the following changes. a. Positions need to be eliminated. b. Positions need to be combined. c. Featherbedding and nepotism need to be eliminated from all levels of the organization. 3. Some proposed carrots a. Management reduces unnecessary managerial and corporate staff as well as union positions. . The control board of Directors ties future management and union pay raises together. Pay increases will also be tied to productivity and profits. 4. Management should consider confrontation with union. a. This alternative needs to be carefully considered. b. There would be the possibility of violent confrontations. c. There will be many legal rami fications and expenses incurred by both sides. d. Even if the troupe is successful in obtaining concessions from the union, the company may have future problems.In unpopulated areas such as Montana, Idaho, and Washington, future employees will probably have ties to former union railroad employees. V. Recommendations Dave should attempt to make the necessary changes for NoGo to become a healthy organization. Unless he is able to live with the old corporate culture, he will not be effective. When Dave is fed up, he will probably resign. Hopefully before that point, the companys top management will become supportive of the needed change programs. Meanwhile, Dave needs to be realistic about his future and keep his resume up to date.

Ife, Efe, and Space Matrix of Coca-Cola Essay

INTRODUCTIONcoca plant-Cola, the product that has given the world its topper known taste was born(p) in Atlanta, Georgia on May 8, 1886. Coca-Cola Company is the worlds leading manufacturer, merchandiseer and distri entirelyor of non-alcoholic bever jump on concentrates and syrups, used to produce nearly cd beverage brands. They have a strong management and merchandise tea leafm, and they produce products that people want and in some cases need. Examples of well-known brands they own take on Coke, Sprite, Fanta, Vitamin Water, minute Maid, Bonaqua and Powerade. Although, even a successful company place come tumbling down, and in golf club to checkout ahead of the competition and to continue revenue increase, we would decl be oneself the company to seek out additional job strategies in which will explain in depth in the following sections (our company, 2014). CURRENT MISSION, GOALS AND STRATGIESCokes mission is to, refresh the world, inspire moments of optimism and happi ness, and to create value and make a difference. Coca-Cola believe that they main responsibility is providing customers with refreshing beverages including whacky drinks, water, energy drinks, juice and tea to fit any occasion in their daily lives. Coca-Cola signature product, Coke, is a favorite around the world and a wide variety of products are sell in over 200 countries. They use the only the most sophisticated equipment to process and make the products to ensure each glass of coke product it as good as always. Besides, employees are fairly compensated and we practice fair trade in all grocerys we debate. Coca-Cola values their responsibility to all communities to serve and arrest many educational programs.Furthermore, The Companys goals include maximizing growth and profitability to increase shareholders wealth and to be globally known as a business that conducts business responsibility and ethically and to accelerate sustain satisfactory growth to operate in tomorrows worl d. The strategies that The Coca-Cola Company is currently pursuing to pass these goals include product innovation creating well planned packaging and pricing schemes and increasing operating efficiencies. The Company often reviews and evaluates their business plans and performance to improve their wage and analyze their rivalrous positioning the market. They make decisions in realigning their business models to match the objectives of the Company by using strategies and tactics in the analysis of their performance (our company, 2014). familiar ANALYSIS (See attached IFEM)The Coca-Cola Company has an IFEM score of 2.82, which is an indication of a strong internal position. It sack up also be observed that on that point are often more internal strengths than the weakness which is why also the company has a strong internal position. FINANCE Coca-Cola has consistent financial operating results and compa personnel casualty to their competition, they are much better financial shape. For the year ending 2013, the company generated a whopping $48 billion in revenue, an increase over the past two years. jibe to the companys 2013 Income Statement, net income, operating income, and gross profit resulted in a unconditional year-over-year percent change. Coca-Cola has a Quick Ratio of 0.92% and a ongoing Ratio of 1.03%, thus having a low projected risk of delinquency and a low risk of failure. Coca-Cola has the total debt to asset ratio of 41.17 and profit permissiveness of 18.22%.The company examines its goal of maximizing shareholders wealth as the companys stock (KO) price plus reinvested dividends continue to trend upwards. MANAGEMENT There are a lot to say for a company that is been in business for 127 years and its evident that the management structure is strong, the company also has a global employee workforce of 150,900 that contributes to the overall success of the organization. The company strives to make a positive impact in the world and intends for their core values to display non only inward but also outward toward the customer. Some of those core values are diversity, collaboration, passion, accountability, and integrity. RESEARCH AND DEVELOPMENT With the proper qualitative research, the company can gauge what type of beverage the consumers want and whether or not their products taste good to the consumer.The company offers over 91 products worldwide, but in order to stay ahead of competition, the ontogeny of new products, product packaging, and product diversification is essential. MARKETING Coca-Cola is a market giant, which proves to be an internal strength for the organization. Through effective marketing strategies, 98% of the worlds population recognizes the famous white and red Coca-Cola logo. Over the years, Coca-Cola has had many creative slogans such as Open Happiness andIts the real thing. Consumers also enjoy the yearly Coca-Cola Super Bowl commercials that often promote happiness with the Clydesdale horses o r Polar Bears. In addition, Coca-Cola is taking usefulness of social media sites to communicate with their customers. In summary, The Coca-Cola Company yielded a positive internal analysis.The company is in good financial shape and continues to improve and produce positive year-over-year profits. As long as the company can keep its debt under control, they will continue to be in good financial health. The management team and global workforce at Coca-Cola are strong and their core values reflect positively though their commitment to social responsibility. The company should continue to research what type of beverages best suit consumers needs in order to stay ahead of the competition. Lastly, the company excels with their marketing campaigns and should continue with aggressive and creative marketing to maintain market share.EXTERNAL ANALYSIS (See attached EFEM)Company Coca-Cola appears to be competing in a hostile environment as indicated by the EFEM score of 2.39. It can be seen in the External Factor Evaluation matrix that the manufacture is facing more threats than the opportunities and the priority of the threats are also more than the opportunities. This means that the industry is more vulner up to(p) to the effects of threats than opportunities. DEMOGRAPHIC Coca-Cola is the most well-known product throughout the world. The demographics used to segment those users of Coca-Cola located in the United States are as follows age, race, income, education, employment, household size, gender and lifestyle. Coca-Cola was originally created as syrup to be sold to soda fountains, where it would be mixed with soda water and served to patrons, typically teenagers and young adults. And unless(prenominal) as it was created for the younger generation, thats where its popularity has remained, with the 18-24 year-old age demographic.However, Coca-Colas volume potential is highest for 25-34 year-olds. In the adult population, Coca-Cola is most popular among men, and more specifically, single men. However, there is important volume potential for married persons, and Coca-Cola could therefore prospectively increase their sales volume by marketing more towards married persons ages 25-34. COMPETITION Existing rivalry in the soft drinksindustry is between Coca Cola PepsiCo and Dr Pepper Snapple. However, Coca Col a remains to be the market leader and has maintained the leadership through its intensive marketing campaigns, innovation in introducing brands which captures the evolving customer needs and the wider presence of its brands in many countries across the world. This combined by the significant market experience for the many years the business has been in the industry gives the Coca Cola a competitive edge over competitors. New newcomers new entrants Coca cola as the leading soft drink seller in the industry has a large network which gives it economies of home plate and wide presence all over the world.The economies of scale makes Coca Colas a verage cost to be too low for new entrants to be able to enter the market since they cannot afford to produce at such low cost hence the market has low entrant. The cost of entering the soft drinks industry is also high due to the much research needed for the brands development, equipment and expertise involved which also keeps away many potential entrants in the market. This gives Coca Cola a competitive edge against any potential entrants. ECONOMIC Inflation rate rise which is the general rise of the price level reduces the consumers purchasing power reducing demand for the businesss products while its reduction increases purchasing power increasing demand. Next, Emerging markets are increasing business operations in international market l. This can be demonstrated by the significant performance of the company with the earnings before interest in markets outside US representing 80% of the company earnings. Interest rate determines the cost of borrowing for investors in the market. Thus a rise of the rate increases the cost of investiture which reduces competition in the market while a fall of the rate reduces the cost of capital increasing competition in the market. Unemployment rise affects the amount of fluid income available to the consumers with its rise reducing the income hence reducing demand. On the contrary, an increase in employment increases the disposable income increasing demand for goods boosting the business performance. Economic growth rate and performance determines the level of income in the economy which determines the aggregate demand in the market. Thus a positive economic growth increases demand in the market while a negative growth reduces demand. SOCIAL Lifestyle change in the market changes demand for products, calling for the business to introduce products that meet the newdemand while phasing out the old products with no demand this has promoted innovation of the company in introducing relevant products like the diet brands and lo w or Zero calories brands.Aging population and population composition change and diversified products preference in the market as disparate age groups have different tastes and preferences, with the elderly becoming more concerned with their health hence having their demand change to healthy products reducing demand for some of the businesses products. The consumers health concern and age preferences has resulted to Carbonated drinks being much preferred by and commanding a large youthful market segment who care less about ampere-second health effect which has been the concern. There has also been a significant growth of healthier soft drinks due to their branding image that they are natural but the carbonated brands consumption among the children and the adults has reduced.STRATEGIC OPTION ANALYSIS See the I/E, SPACE, TOWS and QSPM I/E ground substance The I&E Matrix plot depicts a strategy area of 2.56 which indicates that the company should hold and maintain. Suggested strateg ies for this position on the I&E Matrix are market penetration, market development, and product development. This is not a large problem for the company as they are in a very strong financial position to hold and maintain the current market position. Elimination of the major problems of Coca-Cola in term of production and marketing will strengthen the company internally and facilitate the adoption of a broader range of strategies.Coca-Cola essential also consider to creating products for market niches in order to make it less vulnerable to competition ( output Development).One of the threat in the market is customer are changing health-consciousness attitude, the company have to develop products that can satisfy the need of customer and that are perceived as being clearly superior to the competition.SPACE MATRIX The SPACE matrix shows a borderline plot in the AGGRESSIVE quadrant, which correlates with the result from the IE matrix as well. The plot ensure the companys strong finan cial position (FS+5) with a great competitive advantage (CA-1.50). The industry itself is strong (IP+5.2) but the Coca-Cola finds itself in an unfavourable environment (CP-1.80). Due tothese factors, it is best that Coca-Cola be aggressive and cautious at the same time. The plot suggests that Coca-Cola needs to use their internal strengths to develop a market penetration and market development strategies to stay ahead of the competition. Some of the factors that afforded Coca-Cola with a competitive rating are their large percentage of market share, consumer loyalty to the brand, and their high-quality product offerings. TOWS MATRIX The TOWS Matrix Yielded tenner Strategies.Two of the strategies were functional strategies and the remaining eight were Business/Corporate strategies. These functional strategies deal with the organization structure and sales force of Coca-Cola.Ten translucent B/C strategies were identified to include product development, concentric diversification, ma rket penetration, horizontal integration, management, market development and joint venture.The QSPM and the QSPM score Summary Sheet The eight distinct B/C strategies were evaluated by the QSPM.The tentative priorities established in the analysis of the BMS matrix were somewhat revised based on QSPM scores. All scores were at least moderate-above 50% of Max Possible Score (MPS) overall. scheme 2 had a high overall score- 80% with an extremely high external line score of 79%. It appears that the strategic thrust inferred in the I/E and BMS analyses and their supporting strategies are generally sustained by the QSPM analysis.RECOMMENDED STRATEGIC THRUST AND funding STRATEGIESCoca-Cola should adopt a strategic thrust, which is aimed at positioning the company as a company that owns the innovative products. Aside from that, Coca-Cola should become a creative and memorable leader in the food and beverage industry. Coca-Cola should seek to at least maintain, but preferably increase its market share. Major emphasis should be place on further penetrating foreign markets, with emphases on our marketing which able to tap into the psyche of the public, especially the teenagers (Hoistein, 2014). It should, as soon as possible, enter the teenagers marketby bringing the wonderful products that could catch the teenagers mind. Coca-Cola must make its products more attractive and tasty to fulfill the customers expectation. useful STRATEGIESThe following functional strategies should be carried out in the time frames indicated. F/MG Create new department to research and develop nutrition products. Product life cycles are shortening because of the peoples preference and trends are changing rapidly. Develop a Market need products for consumers in order to compete with other competitor. For instance, Coca-Cola must develop the right pricing and packaging, with small packs, large packs, or take-home packs (Hoistein, 2011). This need is pressing and paramount. SHORT RANGE, but w ill be an ongoing need.F/MG Develop talent human capital in sales team. The organizations structure must be redesigned to be more responsive to the field and unpredictable nature of the competitive environment. A talented sale leaded is needed to lead their team in order to provide the best in town services for the customers. SHORT-MID-LONG RANGES.B/C (BUSINESS/CORPORATE STRATEGIES)SHORT RANGE-INITIATE at present AND IN PRIORITYStrategy 2 and 3 Research and development to create innovative products that appeal to the health conscious consumers and Capitalize on their strong brand name and expand operations to include food (SO) and (WO) Coca-Cola should employ more creative and innovative worker and gain several new attractions for the products Hire more creative and innovative worker able to generate more new ideas for Coca-Cola and Coca-Cola could increase the level of satisfaction of customers. For instance, Coca-Cola must understand the culture of every country before enter int o the international market in order to increase the competitive advantage. For example, Coca-Cola has announced plans to launch a new version of its best-selling soft drink with a third less sugar and a third fewer calories in the market (Smithers, 2014).New green cans and bottle labels will feature alongside its range of drinks from the iconic 330ml red tins with 139 calories to Coke Light and Zero with no calories (Sayid, 2014). It can help Coca-Cola increase themarket share. Both strategies have the highest priority. Strategy 4 Increase marketing efforts for bottled drinks (WO) Coca-Cola should do research on the bottled drinks. Coca-Cola has to make the bottled drinks that the customer feels attractive and purchase us. According to Fox (2014) Coca-Cola will personalize its bottled drinks with 250 of the nations most popular name calling among teens and millennial. Nowadays, most of the people likes fresh and new the products, which able to grab their attention. This trend had b rought an opportunity for Coca-Cola to generate more customers.MID RANGE BEGIN PLANNING IMMEDIATELY FOR IMPLEMENTATYION IN 2 TO 3 YEARSStrategy 1 Improve environment awareness with community involvement (SO) To achieve environmental awareness Coca-Cola should deck out seminars for the public in order to share the information and knowledge of the company. Aside from that, every bottled drink should print the information about environmental awareness to instigate the customer regards the crucial of it. LONG RANGE-BEGIN PLANNING NOW FOR IMPLEMENTATION IN 4 TO 5 YEARS.Strategy 5 Increase advertising to maintain competitive edge (ST) Concentrate on every single advertisement able to maintain a competitive edge. Coca-Cola should target all audiences when advertise for its products. If the advertisement able to grab the attentions of consumer it means the advertisement was a good advertisement. Zmuda (2014) said increase the effectiveness of our marketing investment by transforming our marketing and commercial model to redeploy resources into more consumer facing marketing investments to accelerate growth. It proves that a good marketing will plan a good advertisement and it could maintain the competitive advantage.Strategy 6 Acquire Golden Enterprises (GLDC) to help diversify the product line (ST) Coca-Cola should diversify its product line for market development and GLDC is required for this strategy. Coca-Cola must do research and development to achieve this goal. NOT RECOMMENDEDStrategy 8 Advertising on encourages consumers to lead a healthy lifestyle (WT) Coca-Cola should not advertise a healthy lifestyle advertisement, products of Coca-Cola not a drink that can drink for healthy purpose. Itseems to increase the risk of failure if advertise healthy lifestyle advertisement.References(2014), Our Company. Retrieved from http//www.coca-colacompany.com/our-company/ David, F. (2013). strategic Management A Competitive Advantage Approach. 14th ed Pearson Educatio n, Inc. Fox. (2014). Why you may see your name on a bottle of Coca-Cola. Retrieved from http//www.myfoxorlando.com/story/25742524/why-you-may-see-your-name-on-a-bottle-of-coca-cola Hoistein, W. J. (2011). How Coca-Cola Manages 90 Emerging Markets. Retrieved from http//www.strategy-business.com/ condition/00093?pg=all Ruddick, G. (2014). Coca-Cola to launch new stevia-flavored drink. Retrieved from http//www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10890702/Coca-Cola-to-launch-new-stevia-flavoured-drink.html Sayid, R. (2014). Coca-Cola Life to launch in UK as new low calorie alternative to classical brand. Retrieved from http//www.mirror.co.uk/news/uk-news/coca-cola-life-launch-uk-3672697 Smithers, R. (2014). Coca-Cola Life Coke with fewer calories and less sugar to tackle obesity. Retrieved from http//www.theguardian.com/business/2014/jun/11/coca-cola-fewer-calories-less-sugar Zmuda, N. (2014). Coca-Cola Boosts Media Spending as Demand Slows, CEO Muhtar Kent Defends t he Importance of Marketing. Retrieved from http//adage.com/article/news/coca-cola-boosts-marketing-spend-demand-slows/291747/